Newsday reviewer gets confused about Apple’s iPhoto

“The extraordinary growth of digital cameras in the mass market has left millions of consumers with billions of snapshots loitering inside their cameras’ memories. Lots of those people are wondering: Now what do I do? It’s a valid question… Photo-management software hasn’t proliferated with quite the same frenzy as the cameras,” Stephen Williams writes for New York Newsday.

Williams then looks at a bunch of programs that aren’t designed to serve the same functions: Adobe Photoshop CS, Adobe Photoshop Elements, Roxio Photosuite 7, and Apple’s iPhoto.

“Apple’s iPhoto. A basic program, now part of Apple’s iLife suite designed to further Steve Jobs’ philosophy of the Mac as ‘digital hub.’ iPhoto is fast at importing data, fun to play with, especially for those who want to ready pictures to share on the Web, but it’s too basic even for intermediate users who want to experiment with manipulation,” Williams writes. “There is a new update available online, version 4.0.1, that Apple says includes many organizational and stability enhancements plus improved thumbnail images in the photo library. The suite costs $49.”

Full article here.

MacDailyNews Take: Williams seems to have lost his train of thought here. He set out to take a look at “photo-management” software and took a big detour into image manipulation. The problem is that Williams critiques Apple’s iPhoto for its lack of manipulation features, but he should be reviewing it based upon what iPhoto is supposed to do, namely, act as a digital shoebox for your digital images. If Williams hadn’t gotten confused, he’d do his readers a better service and point out that iPhoto does a great job at what it is designed to do – organize and share your photos and provide the basic necessities at image enhancement. Williams also should have mentioned that the $49 price he menitons for iPhoto is really for the entire iLife suite of software which also contains iMovie, iTunes, iDVD, and GarageBand. Or, the put it plainly, the best $49 you’ve ever spent on software.

As Apple themselves say on their website, “iPhoto puts you in charge of your photographs


  1. This is the same kind of thing that happened two years ago when iPhoto first came out. I could understand getting confused back then-iPhoto was a brnad-new app, but TODAY?!?!?!?! What’s wrong with these people?

  2. Then WHY DOESN’T APPLE ADVERTIZE THIS? I am very puzzled why a cash rich company like Apple doesn’t toot its own horn. An ad with grandparents simply plugging in their camera and having iphoto automatically launch, 1 click import, looking at pics of grandchildren, easy email to others to share pics. Ad of same parents with a windows PC. Confusion. Screen comens up, plug camera in, screen fills with pop ups. plug in camera. blue screen of death. Apple Logo on screen. Digital hapiness.

  3. They did advertise it — remember the wedding beach scene? Enough of these advertise suggestions. And stop assuming that journalists have an ounce of intelligence — they’re ordinary people. Remember the fella who said Columbia was deorbiting from “200,000 miles” up? [Shepard Smith]. Windoze users are hardly able to report about Windoze, let alone Mac.

  4. It just amazes me that anyone could possibly think that it could be a bad idea to let the public know what Macs can do!

    It is obvious from the lack of knowledge that the media and the public have about Macs that Apple’s strategy is wrong!

    All of the rationalization about and overthinking in an attempt to defend Apple’s long time policy about advertising is STUPID!

    They need to look at Einsteins Theory of Insanity: keep doing the same thing and expecting different results.

    Promo has it right. It IS NOT rocket science and some people, in a misguided effort to defend the company that we love are being silly.

    Simple rule: if people don’t know what you do and what you sell, YOU WILL NOT SELL ENOUGH! This is not hard!

  5. I have to agree on the advertising thing. Apple doesn’t seem to want to advertise any of the features of OS X, or it’s bundled applications. It’s the damndest thing. I just don’t get it.

  6. There are many posts on Mac web sites saying “Advertise Mac OS X, Apple!”, and I have seen several posts saying that it is very difficult to advertise an operating system. I suppose Expos� could be made into a comparative ad’ with the Windows user struggling to find something and the Mac user getting there in two clicks. Some might say “So what”.

    On the other hand, advertising applications and ease of use has much greater potential. The iLife apps are a prime candidate. And Apple could simply add a postscript to each one such as “� and no worries about viruses!” to ram home the messaage.


  7. >It never fails to surprise me how crap these so called ‘internet’ reporters are.

    makes one wonder about all the other reporters don’t it? especially the ones reporting on medical matters.

  8. Hard to advertise an OS?

    Wintel companies are doing it and they are sucessfull.

    Ok, to be technically correct, they are not advertising an OS.

    But what they are doing is showing how an average person can use their Wintel laptop to send vacation pictures home, etc.

    OF COURSE, the ads are totally inaccurate because, in actual practice, it is much harder or impossible for them to do what they say they do.

    But the point, they ARE showing what the Wintel machines supposedly can do. And by not responding at all, Apple accepts the “default,” and so the public thinks that Wintels do the best job of meeting their daily needs for the simple reason that they are shown no alternative.

    You don’t need to advertise the OS, you advertise THE WHOLE PACKAGE, which is precisely where Apple’s advantage lies.

    Let’s say you are an NBA basketball player, you make a great steal of the ball from your opponent, and instead of running down the floor and slamming the ball home, you hand the ball back to the opponent and say to him: Sorry, I didn’t mean to do that. Please forgive me?

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