eWeek columnist: Apple should forget about Mac computers

“Every computer user owes a great debt to Apple’s foresight and innovation. Apple popularized the graphical user interface we know today with overlapping windows, made the mouse a household word, and brought style and flash to the boring PC market,” Jim Louderbeck writes for eWeek.

“But Apple’s time in that market has come and gone. When it comes to servers, notebooks and desktops, the company is now a follower and a failure, not a leader. Luckily, the innovative company still has a bright future,” Louderbeck writes.

“What about the OS and software? Apple’s been rightly lauded as a leader in both areas. But not anymore. Apple’s OSX operating system is based on Unix, and now the company steals interface ideas from Microsoft, instead of Xerox. I love the new Expose quick-zoom feature on the desktop, but that’s hardly worth switching from either Windows or Linux,” Louderbeck writes.

“And what about Sherlock? The ultra-usable search tool that was supposed to take the Internet by storm? Google has been running rings around it for years,” Louderbeck writes. “When it comes to operating systems and software, Apple surely puts out a good product. But unlike in years past, it’s not much better than Windows. It’s not even the most talked about computer interface

43 Comments

  1. “C’mon, MDN, no stinging rebuke of this moron? Give us some of the good stuff.” – Atomic Bomb

    MDN just passed out on the floor laughing too hard. Stinging rebukes are left to MDN readers.

  2. If some dumb columnists want to writ a Mac article and generate more hits to their site, at least they should pick a more up to date topic. This one is really OLD and has been done to death!!!!!!! Come up with some imaginative ones please!!!!

  3. It ain’t easy to fight a monopoly like M$. But as long as they keep producing the crap they have done for a long time, there will be all the reason in the world for many to just keep working with the only good OS we have right now.

    Spreading this kind of FUD/lies is just a plain criminal act. BTW Longhorn will be another monster drama. So Apple keep up the good fight.

    It is hard to believe that 90% computer users choose to be lemmings willing to be abused beyond comprehension.

  4. This guy just leapfrogged Thurrott and Enderle onto the supreme fool throne.
    These guys see the world based upon only what is surrounding them. They destroy the code and the term analyst and journalist and columnist. Based solely upon their knowledge, if these guys are true analysts or journalists or columnists, then so are all of us here on this forum. These guys don’t have a clue. Enderle thinks that because he got a free tour of Intel’s environment, that that is as far as his eyes need to reach. It’s a shame that everything has to be so non-disclosure…Apple could give these jerks a tour and blow their minds.

  5. As been discussed before, if Apple means nothing and has no market share and is no threat to anyone, then why all the fuss and all the bashing articles? Why are they so focused upon bringing Apple down if they mean nothing.

    This is the ultimate compliment to Apple. When Jobs demos Tiger, these columnists will drop everything and be all ears.
    Even if they do criticize it, which they will, the only thing they have to compare it to is longVaporhorn, which is light years away.

  6. thank god nothing this guy says backs up his claims..

    ripping off xerox.. *groan..this again.. ?? as if Jobs hasn’t proved his know-how a hundred times in the past 25 years… we have to explain the Xerox thing?

    ripping off microsoft…now that’s funny… i let you know next time i’m impressed by XP’s innovative features.. *ugh

    I hope this guy writes more, Newman.. it’ll be funny watching him squirm if he ever has to back up this crap.

  7. Enderle’s counterpoint piece is actually surprisingly reasonable. One of his counterarguments is that the mp3 market is fluid and unpredictable, and the iPod’s profitability is not ensured. The core pc business, in a market that changes more slowly, is a good fallback.

    But they both miss a more important point: if someone ever does make an iPod-killer, as both columnists note it probably won’t work with Macs. So the Mac market, consisting of dozens of millions of consumers (I think), will remain a dependable iPod market.

    Anyway, Apple’s PC business is solidly profitable. Apple ahs what every entrepeneur dreams of: a solidly profitable and virutally anassailable market niche with an incredibly loyal customer base. Its position is so solid that it can afford to experiment in new areas of both profitability and customer-satisfaction. (Hello iPod!) From a business perspective it’s a great position to be in; as Enderle admitted, abondoning the PC business would amount to suicide.

  8. Louderbeck’s problem is this: He’s been a Windows proponent for so long that to admit that a Mac is a better experience would cast doubt over his “analyst” skills to his peers (also Windows proponents). So, rather than check his facts, do some serious research & evaluation and take an honest look at reality, he choses to play it safe and just reiterate the party line.

    Now who was that guy who was (is) the IT manager or something for another online publication (a Windows-leaning pub I believe), who evaluated a Mac for a month, then 2, then wound up using it full-time, AND telling the world that it was what all us macheads were telling him it was? He’s got guts for one thing. I admire him. I do NOT admire this Louderbeck creature.

  9. Although I don’t think Apple should pull out of the PC business, I do appreciate the points he has to make about Apple looking down other paths. Maybe, those other paths may open up new markets to Apple and its Mac.

    Even with that, you have to wonder how long Apple can fight the juggernaut that is Windows.

    Good article.

  10. Although I don’t think Apple should pull out of the PC business, I do appreciate the points he has to make about Apple looking down other paths. Maybe, those other paths may open up new markets to Apple and its Mac.

    Even with that, you have to wonder how long Apple can fight the juggernaut that is Windows.

    Good article.

  11. It’s always amazing to see what people get paid to do. After reading this stupid article, I won’t be surprised if I learn that someone gets paid to harvest belly-button lint.

    I’m curious like Richard about that article about the guy that switched to a Mac for a month and ended up preferring the Mac to a Wintel peecee. I remember reading that article as well. Anyone remember where that appeared?

    Anyone? Anyone? Bueller?

  12. Sounds like someone’s trolling for hits on their website. If this tripe is consistent with the sort of thing they publish on their site, I’m willing to bet eWeek has some paid advertisers that are unhappy with their page hit counts. One sure way to fix that is to post something nasty about Mac’s and wait for all the Apple enthusiasts to hit the site and start sending nasty email. Plus, you get the ignorant and blind (aka PC evangelists) that chime in as well, supporting the claims. It’s a sure way to generate traffic.

    The Apple Death Knell Counter continues to rise, despite all the success the company has had in the last several years. Saying the same thing over and over, loud enough and often enough was a great technique for folks like Stalin, Hitler and Lenin in convincing the unwashed masses to their line of thinking. Somehow, it has never, ever worked in the tech sector. Maybe that’s because people like Stalin, Hitler and Lenin had credibility (at the time) and charisma. Most tech writers have neither. ” width=”19″ height=”19″ alt=”wink” style=”border:0;” />

    Cheers!
    Bizarro Jeff

  13. Wow, as a Digital Media designer and user of both platforms (Mac for video, PC for 3D modeling/anim), I find it rather base and primitive for “sophisticated” Mac users to be vomiting such filth about any computer system. If you’d take the time to look at each OS objectively, and lose the hypersensitive and really childish defensiveness, you would see the big picture. Each side helps to balance the other, keep the other on its toes. Each has its strengths, and its weaknesses. Be content with that. And if you have some pathetic superiority complex about the KIND OF COMPUTER you use, seek help; if you really believed in Apple, you wouldn’t feel the need to start name-calling and mud-slinging every time a PC user expresses an opinion. We all have the right to an opinion, and we all have the obligation to be respectful of those opinions, be they right or wrong.

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.