“‘Just take those old records off the shelf, I sit and listen to ’em by myself,’ Bob Seger sings in ‘Old Time Rock and Roll,’ a staple of classic-rock radio. If today’s music doesn’t have the same soul, as Seger laments, it surely comes packed inside a remarkable new listening tool, one that is keeping more and more of those old records, and CDs, on a lot of shelves these days,” Joesph P. Kahn writes for The Boston Globe.
“Most conspicuous among the tools of this burgeoning revolution is the Apple-made iPod, a compact, lightweight digital-music player with a king-size capability to store, index, and play tunes at the flick of a wheel or the tap of a button. Introduced in 2001, the iPod is not the only MP3 player on the market, but it is the most popular and versatile of the bunch, offering prodigious amounts of computing power in a highly portable container,” Kahn writes. “Even more wondrous than its sophisticated technology, though, is how the iPods and their ilk are changing the way music is being experienced, or re-experienced, by all sorts of audiophiles in all sorts of settings, from health clubs and school cafeterias to malls and subway cars.”
“To youth-market researcher Max Valiquette, this combination of smallness and technological muscle is part of an accelerating cultural shift away from home-based entertainment toward a brave new world of portability, allowing consumers vastly greater control over what they listen to and view,’ Kahn writes. “‘One, you don’t have to wait for what you want to hear,’ says Valiquette, 30, an iPod user and president of Youthography, a research firm based in Toronto. ‘Two, it’s not the volume of songs but the navigation — by mood, genre, popularity, artist, et cetera — that’s the real genius here.'”
Full article here.