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Moms want Apple iPod minis for Mother’s Day

“Mother’s Day brings out the inner Martha Stewart in all of us. We’re referring to Martha, the goddess of domesticity and hand-rolled beeswax candles, not bound-for-the-big-house Martha,’ Dawn C. Chmielewski writes for The Mercury News. “As we contemplate gifts for mom, we reach deep inside ourselves for some gift that symbolizes the traditional notion of mom as nurturer and homemaker. We think: Potholders! I’ll get mom some potholders!”

“Not,” Chmielewski writes. “I’m guessing that more than a few women — myself included — would be happier to get cool gear. Consider this: Women spent about $55 billion last year on consumer electronics products and influence 75 percent of all technology purchases, according to the Consumer Electronics Association.”

Chmielewski writes, “Among MP3 players, Apple Computer’s iPod mini reigns supreme. The player is smaller than many cellular phones (it weighs an anorexic 3.6 ounces), its 4 gigabyte hard disk holds 1,000 songs, comes in five colors and works on Macs and Windows PCs. It retails for $249. But like so many coveted objects, you’ll have to get in line and wait six weeks for delivery.”

Full article here.

More information about Apple’s iPod mini here.

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