“Some buzz circulating that Steve Jobs and Apple may be doing a masterful job of understating the success of iTunes to discourage competitive entry. After announcing a 50 million download total, Jobs curiously volunteered the fact that iTunes would fall short of its 100 million total,” Digital Music News reports. “Several months ago, Jobs admitted that the service was essentially a loss leader designed to power sales of iPods, a discouraging note to other potential entrants. Pepsi totals were not layered into recent sales figures, though it is not exactly clear why. Could the download total be much higher than Apple`s published numbers?”
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