“Apple iTunes, which advertised that it was partnering with Pepsi to give away 100 million free songs [saw] a 593 percent increase to its site. Percentage increases are determined by taking the average of the four Sundays leading to the Super Bowl and comparing that number with traffic on Super Bowl Sunday,” Reuters reports.
Erectile dysfunction drug Cialis was the number one gainer, as traffic to Cialis.com scored an 1,868 percent increase for the day. Apple.com’s increase was the second largest measured.
593%? What a PR disaster! :-p
sweet
I bet they were all looking for the complaints button.
Yeah, either that or they just have no sense of shame!
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You know I have yet to see a Pepsi bottle with the iTunes caps. All I see are “Pepsi Si” bottles that dont have them. I will keep looking!
I found a bottle here in Southern Illinois. There is hope for you Mississippi
593 percent? That doesn’t sound like enough to sell 100 million songs by March, like Steve promised. It was March, right? Or April?
5th largest city in the country, and haven’t seen them here, either.
I am very disappointed that NONE of the local stores (grocery, convenience, gas stations, etc.) have any of these Pepsi bottles. These should have rolled out weeks AHEAD of the Super Bowl. Now, people will have no memory of the Super Bowl ad, and just stare at the encrypted codes under the yellow caps and wonder “What’s this?!”
Pepsi and Apple blew $$Millions on the, now, worthless ad.
I’m in NYC and I haven’t found a Pepsi iTunes bottle yet.
Dan
Hahahaha I loved the part about the erectile dysfunction drug coming in first.
Apple Computers are so sexy that they eliminate any need for erectile dysfunction drugs.
Hey babe, wanna go on a date? I AM a mac user you know.
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Syracuse NY…I have had 2 winners in the last 2 days. Yeah baby !
hard to find, but found 2 bottles at walmart.bought the two bottles, 2 winners. weehaaa.
4 winners out of 10 and counting.