The Mac is 20! Steven Levy writes for Newsweek, “Even now for its 25 million users, the Macintosh is a source of passion. (Journalists know that a disparaging word about an iMac or a PowerBook will unleash a hundred flames from rabid Apple-heads.) Steve Jobs thinks he knows why. ‘In the modern world there aren’t a lot of products where the people who make them love them. How many products are made that way these days?'”
Levy writes, “If that’s so, then why is the Mac market share, even after Apple’s recent revival, sputtering at a measly 5 percent? Jobs has a theory about that, too. Once a company devises a great product, he says, it has a monopoly in that realm, and concentrates less on innovation than protecting its turf. ‘The Mac-user interface was a 10-year monopoly,’ says Jobs. ‘Who ended up running the company? Sales guys. At the critical juncture in the late ’80s, when they should have gone for market share, they went for profits. They made obscene profits for several years. And their products became mediocre. And then their monopoly ended with Windows 95. They behaved like a monopoly, and it came back to bite them, which always happens.'”
Levy writes, “A wicked smile cracks the bearded, crinkly Steve Jobs’s visage, and for a moment he could be the playful upstart who shocked the world 20 years ago. ‘Hmm, look who’s running Microsoft now,’ he says, referring to former Procter & Gamble marketer Steve Ballmer. ‘A sales guy!’ The smile gets broader. ‘I wonder… ‘ he says.”
Full article here.