We are pointing out this article, since we predicted it earlier today in our article, “Apple’s Final Cut Pro kills Adobe Premiere on Mac platform” and because this AP story will be picked up by thousands of media outlets worldwide with the AP’s misleading headline fully or partially intact.
Note the difference between our headline, “Apple’s Final Cut Pro kills Adobe Premiere on Mac platform” and the Associated Press headline, “Adobe the latest to abandon software versions for Mac computers.” You make the call as to which one more closely spells out the truth of the situation.
Although the author, May Wong, explains within the article that Apple makes Final Cut Pro for the Mac, she fails to explain that Final Cut Pro is widely regarded as superior to Adobe Premiere. Regardless, the damage to Apple is done very succinctly via the headline which gives the false impression that major developers are abandoning Apple’s Macintosh platform en masse.
“In the latest instance of an outside developer abandoning the Macintosh platform, Adobe Systems Inc. announced Monday that the latest overhaul of its flagship video editing program Premiere would no longer work on Macintosh computers. Adobe said the software version will only be compatible with Microsoft Corp.’s Windows XP operating system. Adobe’s new Encore DVD-creation program, due to ship in the summer, will not have a Macintosh version either. Both programs will be part of a Windows-only software package called Adobe Video Collection,’ Wong writes.
Wong continues, “Adobe’s latest defection did not surprise analysts. Making a piece of software compatible with multiple platforms takes time, effort – and money. Add to that the slow economy and Apple’s desktop market share of 3 percent to 5 percent, and companies are less willing to make the investment of building for the Macintosh if they expect a low profit return, said Paul Ritter, analyst with industry research firm Yankee Group.”
Full article here.