We are pointing out this article, since we predicted it earlier today in our article, “Apple’s Final Cut Pro kills Adobe Premiere on Mac platform” and because this AP story will be picked up by thousands of media outlets worldwide with the AP’s misleading headline fully or partially intact.
Note the difference between our headline, “Apple’s Final Cut Pro kills Adobe Premiere on Mac platform” and the Associated Press headline, “Adobe the latest to abandon software versions for Mac computers.” You make the call as to which one more closely spells out the truth of the situation.
Although the author, May Wong, explains within the article that Apple makes Final Cut Pro for the Mac, she fails to explain that Final Cut Pro is widely regarded as superior to Adobe Premiere. Regardless, the damage to Apple is done very succinctly via the headline which gives the false impression that major developers are abandoning Apple’s Macintosh platform en masse.
“In the latest instance of an outside developer abandoning the Macintosh platform, Adobe Systems Inc. announced Monday that the latest overhaul of its flagship video editing program Premiere would no longer work on Macintosh computers. Adobe said the software version will only be compatible with Microsoft Corp.’s Windows XP operating system. Adobe’s new Encore DVD-creation program, due to ship in the summer, will not have a Macintosh version either. Both programs will be part of a Windows-only software package called Adobe Video Collection,’ Wong writes.
Wong continues, “Adobe’s latest defection did not surprise analysts. Making a piece of software compatible with multiple platforms takes time, effort – and money. Add to that the slow economy and Apple’s desktop market share of 3 percent to 5 percent, and companies are less willing to make the investment of building for the Macintosh if they expect a low profit return, said Paul Ritter, analyst with industry research firm Yankee Group.”
Full article here.
More importantly–when exactly is the 64 bit machine
going to be out and when will processor speed rival that
of WinTel? Trading misleading headlines doesnt get anybody
anywhere.
“More importantly,” stick to the subject of the article please. There are better suited threads to ask your question.
Right…I guess the fact that Apple’s registered developers has tripled to over 300,000 in the last year is a testament to this reporter’s blanket statement regarding the Mac. I’ve said it many times in the past year, analysts and critics of the Mac platform are scared stiff that Steve and Company really have the platform rocking. Failure to recognize the impact of the G5’s, the tens of millions of iPods that will be sold, the iTunes Music Store, iSight and all the great software that keeps coming from Apple will prove to be the final nail in the coffin for these bozos.
What happens when Apple is selling over 100 million songs a month or selling 600,000 to 700,000 PowerMacs a quarter? This developments are inevitable and can only strengthen Apple’s rock-solid financials. Some people will never learn.
The author is clearly not a seasoned tech industry watcher. Naivety is blatent throughout the piece.
Consider that overall Mac marketshare is anywhere from around 2-10%, depending who you ask. However, in the creative industries, Macs are typically in the majority. The MDN-corrrected headline is far more accurate to the situation. An alternative would go something like this: “Adobe concedes defeat to Final Cut Pro on the Macintosh platform.”
Usually, I think you guys are a little too paranoid, but I think you got it right this time. I don’t see it as a conspiracy, though, just ignorance. Associated Press…are they still using teletypes? Change the roll, dudes!
Randy Ubillos prototyped and developed Premiere 1 through 5 before leaving to create FCP, when Adobe’s suits said he couldn’t re-write the app from scratch to make it easier & more powerful. He left for Macromedia who funded the initial development of an x-plat FCP. MACR’s VC’s forced the sale to Apple when they focused MACR as an internet company, instead of an Adobe clone.
Why does Apple always get the journalists who have an axe to grind? Ugh. Really, aside from getting angered, the best I can do is keep buying Apple and wait for a year when our marketshare will be higher and Apple’s respect in the world should have gone up.
One question is what is the percentage of commercial graphic designers use MAC over Wintel boxes?
My graphics department uses MAC’s while the rest of the company uses Wintels.
This is example number 1,000,001 of “Professional Journalists” at work. It’s not just tech reporting, it’s VERY widespread. Remember that when some “bubble-headed bleached-blonde” is holding forth like the oracle on your tv.
(With apologies to Don Henley)
Finally the Mac is going down. AMIGA FOREVER. The best damn computer in the world!
What a ignorant uneducated journalist. Just another journalist hungry to make as buck, without any research. It’s evident she’s never even seen Final Cut Pro or compared the products side by side.
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What’s her name is WONG! lmao
Adobe didnt abandon the mac platform. They just pulled a product that by the looks of things wasnt making money.
Adam, to answer your questions, August 2003 and er, August 2003.
the ever-so-weilded explanation of 3-5% of marketshare is so tilted. yes, in the general population, 3-5% of marketshare is correct, but NOT in this business. i don’t know off hand, but almost every production house we compete with is at least 50% mac running FCP, photoshop, illustrator, after effects. in THIS business, ie DCC, editing, etc, Apple has a handy percentage. So many of these articles are looking to blast the Mac platform without any journalistic creditibility. Just bias.
may wong needs to get her head out of bill gates’ ass
i think we could attribute this article more to lack of knowledge than maliciousness. And please, let’s leave the racist jokes and comments out. totally uncalled for. I usually tend to think Mac users are more civilized.
Wong lives in Bill’s behind:
http://www.macdailynews.com/comments.php?id=P1039_0_1_0_C
http://www.macdailynews.com/comments.php?id=P1293_0_1_0_C
She goes out of her way to track down retarded “analysts” with vendettas against Apple and wads of Bill’s dirty, ill-gotten cash stuffed in their back pockets. Wong is the Tokyo Rose of the computer industry.
BTW, Wong lives in the same neighborhood as Chomper.
The better consolation right now is the just remember what Harry Truman said about the “C” students.
Hey Mertz, you putz, why do you have to continue to show your IQ is in the single digits? eh?
People like you give Mac fans a bad name.
as some of you may know from my past posts, an article like May Wong’s latest makes my blood boil. this is a common article though. what we’re witnessing here is one of three things:
1) bias? this implies that a writer knows better but is purposely skewing the truth. I sincerely doubt there are many professional writers out there willing to publicly announce their supreme stupidity at the cost of their career and reputation just because they like Windows better. an artile with such bias might serve a ‘higher’ purpose though;
2) ignorance / carelessness? maybe. ignorance and/or carelessness does not make things okay though. unfourtunatly there are a ton of uninformed and desparate-to-produce writers out there. an article like this one could very well be the result of ignorance (although I doubt it) or;
3) flame bait? ahhh, the simplicity of the flame-bait… I’m going with this one. this article most probably and purposly skewes the facts with subtle (or not so subtle) omission combined with opinion and semi-half-truths. the result is an article that is successful in many ways and only a failure in that it is not good journalism. all involved: the publisher; the editor and; the writer have no need to care though. why would they? professional, unbiased journalism??? who gives a fsck??? the article is wildly popular. people like us read and re-read horrible artiles like this. we point to them, we discuss them and tell others to read them. we arm these publishers with the stats they need to show that this is a story of great interest and thus a success. this type of journalism is difficult to prove false because the audience is mainly the marginalized-and-crazy-Mac-zealots (who would listen to them) and the semi-ignorant who wouldn’t question what they read anyway. the whole thing goes unchecked! it’s an easy formula that equals cash for them. it’s all about the benjamins baby…
here’s an idea. what would happen if we all did the opposite of what we do now? here’s how it would work:
when there was a possitive Apple article we would go crazy and discuss; when there was a negative article we would completely ignore it.
I wonder.
Sure, there are still going to be a lot of articles written by malicious or misinformed journalists.
But I have NEVER seen this much positive buzz about Apple in the mainstream press. Ever. Not even when the Mac was first announced.
Journalists need SOMETHING to write about, and Dell and Gateway aren’t providing bit. It is once again considered COOL to own an Apple, and the journalists are in awe of the technology. Apple is where the action is, and the scribblers have finally caught on. This is the summer of Apple, and it’s easier than ever to switch people. I just switched someone last week from an old crapola PC to a powerbook. And the journalists are getting macs of their own, as well as owning a PC. And finding out that they would rather use the Apple.
A moment of silent thanks to Steve Jobs and the GREAT people of Apple.
david vesey