The Denver Post: ‘underappreciated’ Apple’s iTMS ‘brilliantly simple’

“So what can you get for a buck these days, besides an overpriced 1-800 phone call? How about a crystal-clear, no-questions-asked copy of “Main Offender” by the Hives? Or “Beat It” by Michael Jackson. Or “Hotel California” by the Eagles,” writes Michael Booth, Entertainment Writer for The Denver Post. “When music lovers click on the “Buy” button these days, another Apple Corp. software engineer earns his wings and 99 cents. The new Apple downloading service – cheap, legal and nearly impossible to misunderstand – is selling millions of singles a week at just under a buck a pop. And righteously so.”

Booth continues, “The Apple approach is brilliantly simple and bound to make the underappreciated computer company a major powerhouse in the music business, while quickly transforming the entire industry. Apple’s iTunes Music Store concept, only three weeks old, may teach a beleaguered entertainment world how to untie the knot in its aging panties and remember how to have fun while making money. The only major caveat right now is that you need to have an Apple computer. The company promises to have a version of Music Store ready to run on the great majority of Windows-based computers by the end of the year. Buy your Apple stock before then, because sometimes after the New Year, this thing is going wild.”

Full article here.


  1. of course its the best, its apple. now apple needs to hurry their asses up with the windows version before the copycats gain any ground. oh yeah, i’d like to punch bill gates in the face. i own a gigantic ring

  2. My advice is NOT to hurry up. When has ANY Windoze ap been better than the Mac equivelent from Apple’s labs? Apple should take all of the time necessary to produce a quality product.

    Actually, it wouldn’t surprise me is Apple never produces an iTunes for Windows. First, it will never be the same smooth experience that one has on a Mac, and the world will know it is a lame copy.

    Second, I really do not see the Apple customer service department fielding calls from whining Windows users about how iTunes crashed their “Blood-blasters from Hell” game on their 6 year old Dell. I would NOT want to be the head of Apple’s Customer Service department.

    I would give the code to a reputable Windows software company (if there is one), and have them produce it “in cooperation with Apple”.

  3. Its the best and to stay there they need to diversify the iPod/audio accesory market to really clean up on their lead. Oh yes and keep it platform independant, otherwise in time they will be sidelined.

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