Joe “Zonker” Brockmeier’s Special Report for NewsFactor Network looks at Apple’s place in the personal computer and consumer entertainment industries. Brockmeier writes, “By most accounts, Mac OS X has a slicker and friendlier GUI than Windows, Apple’s hardware is much sexier, and the company has been pushing hard with its Switch campaign. But Apple still is not gaining significant ground against Microsoft — a benchmark that some see as the only one that counts. What will it take to put the company at the top of the tech heap? Is that even a possibility at this point and, more importantly, does it matter?”
“Many think that measuring market share is the wrong way to look at Apple’s performance. For one thing, the bar keeps getting higher every year. While Apple adds new users to its customer base, the overall PC market is growing at the same time. Adam Engst, publisher of the TidBITS Mac community newsletter, noted, ‘Apple’s market share could be dropping while their user base could be doubling…. Market share has become an increasingly uninteresting way of looking at the place of these companies in the world,'” reports Brockmeier.
Brockmeier writes, “It is also difficult to put a finger on exactly how many users Apple has. In January, the company released figures showing there were approximately 5 million active users of OS X — a drop in the bucket compared with the number of Windows users, but hardly a number to sneeze at. Also, there is no telling how many people are still using old Macs with an older version of Mac OS, especially since Engst said users may hold on to Apple machines for a relatively long time. ‘What ends up being weird for the Mac [is that] older machines hold their value much longer … five to seven years, [which is] highly unlikely with a PC,’ he told NewsFactor.”
Brockmeier explores Apple iTunes strategy, the server market, and whether market share really even matters. Full article here.