Alex Salkever in his “Byte of the Apple” column for BusinessWeek has a Q&A with Apple’s Phil Schiller who explains how the hot new digital music service will help curtail piracy — and sell lots more Macs and iPods.
Some snippets of Schiller’s comments:
“We’re not looking at [the iTunes Music Store] in terms of a stand-alone business. It’s part of all the things we’re doing at Apple. And first of all, I hope it can drive more iPod business.”
“We count somewhere north of 25 million active Mac users in the world. Over half of that user base [own] systems that can run Mac OS X.”
On Apple’s Digital Rights Management (DRM): “…it’s all built into the [iTunes] system. Our goal is to make it transparent for the user so that they never have to think about DRM. We’re using a DRM technology under the hood called FairPlay. It’s a DRM technology used by iTunes and QuickTime at the system level.”
When asked if Apple is planning video services “down the road,” Schiller responded, “No, right now we just want to make the world’s best music store. But I want to point out that iTunes includes particular music videos in the store. You can view some amazing music videos for free.”
Read the full article here.