“This summer, for the first time since Steve Jobs returned to Apple Computer Inc., the chief executive will not deliver a keynote at the Macworld New York industry show.”
“In fact, not only will the annual July trade show lack Jobs, it won’t even have the same name. IDG World Expo, which organizes the event, has rechristened it “Create,” while recalibrating the show to appeal specifically to such creative professionals as Web page designers and graphic artists.”
“Apple still will have a booth at the show, but the number of companies exhibiting will drop to about 150 this year, from 245 last year. The emphasis will shift to expert speakers and educational seminars.”
“As distressing as this news may come to frequent attendees of the July Macworld show, particularly those who aren’t creative professionals, a close look at Apple’s recent relationship with the trade shows indicates the change should come as no surprise,” reports David Zeiler for the Baltimore Sun. Full article here.