Apple and IDG: ‘bye ‘bye MacWorld NYC, hello CREATE conference

“IDG World Expo, producers of Macworld Conference & Expo, and Apple today announced CREATE, an industry event which will focus on technology and professional solutions for the creative arts, including design and publishing, video and music. To be held July 14-18, 2003 at New York’s Javits Center, CREATE will offer an agenda full of the creative community’s best practices, including new insights from cutting-edge artists in a wide spectrum of disciplines.”

“CREATE is an event for filmmakers, directors, graphic designers, broadcast journalists, publishers, musicians, music executives, producers and others driven by a desire to learn the latest creative techniques and to exchange new ideas with their peers. CREATE’s in-depth conference program is designed for beginners and experts, professionals and consumers – all those who want to immerse themselves in creative arts.”

“‘It’s time for a change, and time for an event which addresses the increasingly tech-savvy community of artists, designers, directors and musicians,’ said Colin Crawford, vice president, business development and operations, IDG. ‘We’re very excited about the new event, and hope the creative community is looking forward to a different kind of learning and networking experience with CREATE.’

‘Apple has an amazing community of professional customers in the greater New York area and we are excited to be part of launching a new event designed specifically for them,’ said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing. ‘We are working with IDG to help make CREATE a new event where our pro customers can immerse themselves in the latest technologies and solutions.'”

“CREATE’s educational programs, running all week long, will include one- and two-day tutorials, two levels of conference sessions for beginner/intermediate and expert users, labs and various feature presentations – each with a different focus. The CREATE exhibit floor, open from July 16-18, will feature products that complement the event’s educational content and emphasize technology for the creative arts.”

“CREATE will feature expert speakers with real-world experience in graphic design, publishing, video and music. IDG World Expo will develop CREATE’s educational content in collaboration with an event advisory board comprising specialists in these focus areas. CREATE’s conference sessions will cover the latest technologies and feature case studies to vividly illustrate the creative arts in action.”

CREATE’s tutorials will focus on topics such as:
DVD Studio Pro
Professional Dreamweaver
Mac OS X
How to Produce, Create & Deliver Interactive Solutions
Conference sessions will cover topics such as:
Digital Asset Management
Advanced PDF
Graphic Design for Online Gaming Development
Color Management Principles
Editing Techniques for Final Cut Pro, Final Cut Express and iMovie
How to Set Up a Home Recording Studio
Music Editing on Your Mac

Confirmed speakers include:
David Barrett, CEO, R/com Networks, Inc.
Nick Floro, CEO, Sealworks, Inc.
David Mash, Vice President for Information Technology, Berklee School of Music
Jeannie Novak, Founder & CEO,
David Pogue, Author & The New York Times “State of the Art” Columnist
Doug Werner, Webslinger, Apple

Information above from the IDG Press Release. For additional information about CREATE click here. Online registration for CREATE will be available beginning in April.

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