“Sources inside Apple have told LoopRumors that increasing the clock speeds of its computers has become a major priority. The gap between the current G4 chips and its competitors such as Intel and AMD has strongly affected sales. Our sources have revealed that sales of Apple’s pro line have been lagging for nearly two years as a result. The good news is that changes are ‘well under way.’ Our sources also hinted but wouldn’t confirm that the current PowerMac form factor will be the last, as the new processor will reportedly bring a new design to the Pro line. When asked when we might see these changes, we were simply told: ‘Before the Fall,'” reports LoopRumors.com.
MacDailyNews take: Apple should also be painfully aware that the Power Mac form factor (case design) is so old and tired that it stands in stark contrast to all of their other new desktop and portable offerings. Slapping new inserts onto the face of the same old case each time just instantly communicates to users, “nothing new to see here, move on.” And, boy, this chip speed issue is really getting old. HURRY UP, already!