The New York Times looks at Apple ‘Switch’ parodies

“Apple Computer’s quirky ads have never been as good at building market share as ‘mind share,’ or buzz. The current campaign, with Macintosh users talking of why they switched from the Microsoft Windows world to Apple products, has received so much attention that imitations and parodies are showing up across the Web,” writes John Schwartz for The New York Times in his article,”Apple’s Quirky Ads Evoke Parodies of Themselves.” The article closes with, “Microsoft was posting stories on its Web site from people who had supposedly moved from Mac to Windows. The problem was that they were fakes; the pictures of the people came from stock-photo houses, and the stories were written by marketing people. After being widely criticized last month, Microsoft removed the pages from its site.” The article is here.

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