Apple stickers are insanely great Apple marketing

“Apple provides a couple of free decals with every new machine. The company started the practice in the late 1970s with the Apple II, and continued it through the Apple III and the Macintosh line. During the mid-1990s, Apple provided box-fulls of decals to anyone who asked. It later dropped the rainbow motif when it changed its corporate logo to a solid color, which was red first and is now white. Fred Davis, former editor in chief of MacUser magazine, said the idea of putting a window decal (as opposed to a solid sticker) in every computer box was very clever, since it encouraged people to stick it somewhere public,” writes leander Kahney for Wired News. Read the whole thing here.