AdWeek examines Apple’s ‘attack’ ads

In a piece entitled, “When Advertisers Attack: Apple, EarthLink and others go on the warpath,” Mallorre Dill writes, “when Apple launched its Macintosh in 1984, it hurled a hammer in the face of PC domination with [the commercial] “1984.” Although Apple never entirely buried the hammer, this summer it launched its most aggressive attack on PCs in the estimated $50 million “Switchers” campaign.” The full article is here.

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