Apple adds new ‘Mac@Work’ section to website

Apple has added a new section to Apple.com called “Mac@Work” which contains information about “Seminars & Training,” “Trade Shows & Events,” and also links to four sections related to Mac@Work:

• Science: http://www.apple.com/science/
• Small Business: http://www.apple.com/business/
• Pro: http://www.apple.com/pro/
• Education: http://www.apple.com/education/

The new Mac@Work page also contains a link to “IT Pro: Information for IT Managers and technology professionals” which can be found here: http://www.apple.com/itpro/

See Apple’s new Mac@Work page here: http://www.apple.com/macatwork/

[Thanks to MacDailyNews Reader “Tom” for the heads up.]

MacDailyNews Take: Good start. Now, if Apple could just figure out a way to offer free psychoanalysis to treat IT Pros’ cases of Stockholm Syndrome and Cognitive Dissonance, we’d have a chance of getting the “Pros” to actually bring themselves to click the link.

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26 Comments

  1. Wonder if all this is prep work for the upcoming Mac Pro tower systems, which might appeal to the business community more than an all-in-one system like the iMac, especially to IT folks.

    Or it might also be prep work for a new ad blitz, showing how Macs can be business-friendly as well as people-friendly (imagine the Mac guy from the commercials in Dockers and a golf shirt instead of T-shirt and jeans).

  2. I’m an IT Professional. I support Windows servers and clients in a corporate environment.

    The criticism of IT pros by MDN is misplaced. In general, IT pros are not, in fact, suffering from a psychological disease. Actually, for the most part, they are simply incompetent.

    Case in point: one of my managers insists on purchasing only CRT monitors, when LCD monitors are now by far the most cost-efficient for general office work. He simply lacks the ability to analyze the benefits, so he assumes that they don’t exist.

    Macs will win in IT when the current crop of CIOs are finally replaced by people who actually understand computing. Until then, we are under a curse of bad management.

    Sorry about that.

  3. wannabe: i have an IT consultant that comes in and services our setup once or twice a month (more when we are busy). He is also a Mac enthusiast and knows the writing is on the wall. If Apple could make the Exchange killer to run on XServe, Mmicrosoft would see Apple’s enterprise stock go way, way up.

  4. why is it businesses don’t like all in one iMac / Mac mini solutions? I mean, have you ever heard of a business upgrading graphics cards? they just buy new computers.

  5. seriously, they did have a bunch of print at using the @ symbol and work, right? Adobe @Work

    I thought I remembered seeing these ads in photoshopuser magazine and of course Adobe’s own pubs like eyewire.

  6. me,

    Because we’re know-it-all dumb-ass MCSE’s who can’t think outside the box. We will buy Dell and HP towers with separate monitors and also laptops upon which we’ll install Windows until we retire.

    It ain’t our money and we need to have something to fix, now don’t we?

  7. me — I’d say that business will always be concerned about computers that are built into displays, as most shops replace computers en masse every three or four years and displays simply don’t need replacement that often. The new Intel Mac Mini might be attractive, though, as it works with both current VGA and future DVI displays and most “expansion” these days means plugging in a new USB device.

    I would say that it’s one of the only recent Macs to be particularly appropriate for a typical office environment, but it seems like it would excel there and it might become popular. Time will tell.

  8. @me: not true. At our office, several Dell’s were purchased and then an IT consultant installed new network cards (gigabit) and other goodies prior to installing boxes in cubicles. This was done because it save the company a few bucks, and the IT guy was able to install the card he wanted, and not the gigabit card Dell wanted to sell him.

  9. @wannabe:
    If most cubicles are running Office and not much else, Mac mini is a good option if IT is replacing a PC because they can continue to use the same screen, keyboard and mouse.

    If the company is running special enterprise software that requires Windows or Explorer, an Intel Mac is necessary running Boot Camp (but Leopard will fix that when it ships).

  10. I’d say that if you really need gigabit cards on PCs, and actually need a specific kind of gigabit card, you’re doing something unusual and special. 100Mb to each PC (with gigabit backbones maybe) is more than enough for email, sharing fairly large files, and videoconferencing.

  11. Why is soccer called football when you can also use your knee, chest and head to move the ball?

    Why is football called “football” when 95% of the time the ball is in a players arms?

    Why is soccer call that anyway? Was it a girls only game at one time and they yelled “Sock her, she’s got the ball!”?

    Why does shit smell? Is it so Microserf’s don’t kill themselves off?

    Why do Windows PC’s suck? Is it to give Microserf IT dick suckers a job?

    Why?

    Why?

    Why?

  12. I think Apple is seeing a large opportunity to score big again.

    Windows is in the toilet (even more than before), M$ is losing every court battle, they’re reorganizing this, that, and the other things, they are slow, ugly, and pathetic (even more than before) and they are losing a lot of their credibility (which, I might add, they should NOT EVEN HAVE in the FIRST PLACE!).

    Good times ahead for Apple. And they deserve every second…

  13. “The rules of football were codified in England by the Football Association in 1863, and the name association football was coined to distinguish the game from the other forms of football played at the time, specifically rugby football. The term soccer first appeared in the 1880s as a slang abbreviation of Association football, often credited to Charles Wreford-Brown.” (wiki)

    Association Football>Assoc>Soccer – a slang transformation.

    I used to play. Fun game. Never got a red card. Must’ve been doing something wrong.

    Benton:
    Cobb County has lots of things going wrong in that county.

    I was going to go to the Apple Store Perimeter grand opening but I’m going to an Association Football game instead.

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