“When Steve Jobs came back to Apple in 1997, he didn’t like what he saw, so he set about changing the corporate culture,” Jason Snell writes for Macworld. ” A decade later, one proof of his success was the fact that the company seemed to follow a rulebook, largely behaving with a consistency that allowed those of us who covered the company to react to wild rumors with phrases like ‘Apple wouldn’t do that’ or ‘that’s not how Apple does things.'”
“But in the years following Jobs’s death (and the departure of some other Jobs-era executives), Apple has continued to evolve — and in many cases, it’s torn up the old rulebook. A lot of the changes strike me as being for the better,” Snell writes. “I feel like after Steve laid down the law in the late 1990s, some policies and decisions were never really reconsidered until the Tim Cook era got into full swing.”
Snell writes, “Here are just a few ways that today’s Apple has tossed out, or at least amended, the classic Apple rulebook.”
Read more in the full article here.
MacDailyNews Take: The changes Snell describes are, thankfully, relatively minor in the grand scheme of things.
You can be pretty sure that any changes Pipeline made to the Mac were for the worse. Pipeline does not care at all about the Mac.
You can be pretty sure that any changes Toses made to Tink’s comment were for the worse.
Toses does not care at all about the Think.
It was better when Steve was at the helm. All they care about now is MONEY and the F%#$*@$ iPhone. They need to play more attention to the Mac and making a more stable operating system, meaning the Mac OS. Its not as stable as it use to be.
Pipeline has done nothing but neglect the Mac since he took power. All of Pipeline’s attention is toward the iPhone. If it doesnt generate billions of dollars in cash, Pipeline is not interested.
Steve Jobs wanted to change the world. Pipeline wants to stockpile cash.
You could have stopped at, “All they care about now is MONEY.”
Cook really is Sculley 2.0. You know, the guy who 3.5 decades ago argued for gross margins on the original Mac of 53%. (There were even rumors back then that Sculley pushed for gross margins on the original Mac of 60% or more, but I’ve never seen anything to substantiate that.)
Exactly right. Nuff said …
Snell is never happy with any thing apple does….
Is that why he devoted his career to Apple centric journalism?
Job’s would never have released the i9 MacBook Pro. #ThrottleGate
Jobs not Job’s!!
No, Jobs would have released the cube #CubeGate and the perfectly round mouse #MouseGate. And, actually, Jobs WOULD have released it, then told you you’re using it wrong. LOL
WRONG. That is a deflection response. Switched Back is CORRECT …
No point speculating. If history is any guide, however, Jobs would have been first in line for the newest chipset. He would have had a properly designed all-new 17” MBP chassis ready to go a year ago. With Magsafe, optical audio, etc. because that’s exactly what Jobs did and he made millions of users happy with well designed hardware.
Now Cook is all about fashion and emojis. Hardware is comprised a dozen different ways, so nobody is totally satisfied. Why can’t Apple get the basics right anymore??????
Yes, Apple has thrown out most everything that once made it unique and special.
“It just works” is no longer a mantra.
Superior value, or performance, or user friendliness, are no longer mantras.
Consistent design guides and constant improvement — no more.
Apple is all about overpriced fashion and subscriptions. Greed over goodness. Image over substance. Fat and out of touch. There is literally no Mac hardware, and no software that Apple currently offers that can be considered tops in performance or efficiency in the industry, and that’s before you consider the Apple Tax. Apple is a thin client iOS gadget company now. It shows in everything they do, and everything they refuse to fix.