Apple has debuted a new television ad for iPhone X on U.S. broadcast and cable networks.

The ad focuses on Face ID and how easy it is to magically unlock iPhone X with just a glance.

In the ad, a high school student simply looks at school lockers, doors, and other closed and/or locked items and they all just pop right open.

Direct link to video here.

MacDailyNews Take: Looks at keg sitting there on ice. (Hint, hint, trusty interns!)