“Apple Inc. plans to cut the amount it charges to sell video services over the widely used App Store, a move to appease partners whose movies and TV shows are vital to the technology giant’s video strategy,” Lucas Shaw and Alex Webb report for Bloomberg.

“The iPhone maker intends to reduce the slice of revenue it is paid by subscription video streaming apps from the current 30 percent to 15 percent, according to people familiar with the plans,” Shaw and Webb report. “Other non-video apps see their bill from Apple halved from 30 percent only after a customer has completed a year’s subscription.”

“The concessions speak to the growing importance of video to Apple, which next month will introduce a new app devoted to TV shows and movies,” Shaw and Webb report. “Apple’s new TV app is part of the company’s effort to make its devices the hub for watching video by pooling television shows and movies from multiple apps in one place.”

Read more in the full article here.

MacDailyNews Take: Apple’s new TV app. Comprehensive incompleteness or, in other words, the perfect app for Apple TV.

You should’ve heard the collective “Puleeze!” that rang throughout the hallowed halls of MacDailyNews‘ palatial headquarters when Tim Cook unleashed this one yesterday: “And now, with the TV app, there’s really no reason to watch TV anywhere else.” — MacDailyNews, October 28, 2016

SEE ALSO:
Apple rolls out new ‘TV’ app to tvOS beta testers in the USA – November 15, 2016
Apple has no idea what they’re doing in the TV space, and it’s embarrassing – November 3, 2016
Hulu inks deals with Fox and Disney, adding ESPN, Fox News and more to forthcoming live service – November 1, 2016
Apple’s new ‘TV’ app won’t include Netflix or Amazon Video – October 28, 2016
Google signs up CBS for planned web TV service to debut in early 2017; close to deal with 21st Century Fox – October 20, 2016
Apple’s Eddy Cue alienated cable providers and networks with an assertive negotiating style – report – July 28, 2016