“Bruce Springsteen today sat down with Apple executive Eddy Cue for an interview at the SoHo Apple Store in New York City,” Chance Miller reports for 9to5Mac. “The interview focused mainly on Springsteen’s new memoir Born to Run, which was released earlier this week.”

“Apple Stores, especially in flagship locations like SoHo, have long held events but it’s interesting to see Eddy Cue moderate an interview,” Miller reports. “Cue himself is a big music fan, so that likely influenced the choice.”

Miller reports, “Additionally, Apple Music head honcho Jimmy Iovine was also in attendance.”

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MacDailyNews Take: The “Make Eddy Famous” offensive continues in earnest.

Apple debuts longform Apple Music ad starring James Corden with Jimmy Iovine, Bozoma Saint John… and Eddy Cue? – September 19, 2016