“Apple Inc. has hired former Time Warner Cable executive Peter Stern as a vice president working on cloud services, which includes the technology company’s subscription offerings such as Apple Music and a potential streaming television service,” Shalini Ramachandran reports for The Wall Street Journal. “An Apple spokesman confirmed the hire.”

“Mr. Stern will report to Eddy Cue, Apple’s senior vice president of internet software and services, a person familiar with the matter said,” Ramachandran reports. “Mr. Cue oversees Apple’s growing services segment, which includes businesses like the iTunes Store, Apple Pay and Apple Music. He has also led Apple’s yearslong, on-and-off negotiations with media companies for a proposed television streaming service, though those efforts haven’t yet borne fruit.”

“A well-respected cable industry veteran, Mr. Stern was a key Time Warner Cable executive involved in talks with Apple a few years ago about a potential deal to offer a joint television service over an Apple set-top box, people familiar with the matter said,” Ramachandran reports. “Hiring Mr. Stern could aid Apple’s efforts in television. ”

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MacDailyNews Take: Hopefully, something truly significant will happen on the Apple TV content front one of these decades.