“This week Apple launched a new iPhone without a headphone jack and stirred up an understandable furor of discontent,” Vlad Savov reports for The Verge. “But you won’t hear any headphone companies complaining about the move, even though it takes away their familiar entry point into the Apple ecosystem.”

“Most of them have already been preparing for this change for months,” Savov reports. “I spoke with a few of the major headphone manufacturers in the wake of Apple’s announcement to gauge their reaction to the news.”

“Here’s what co-CEOs Daniel and Andreas Sennheiser had to say about the Lightning-only iPhone: ‘Sennheiser has seen many different connection standards come and go in the audio world over the years. Audio connections have always been continuously evolving. Digital outputs, such as Apple’s Lightning connector, will offer new opportunities to take a step forward and to further enhance the sound experience for the customer. For example, 3D audio technology using digital signals is just one possibility,'” Savov reports. “To Sennheiser, Apple’s hardware change is just another opportunity.”

Read more in the full article here.

MacDailyNews Take: It’s amazing it took Apple this long to ax the antiquated 3.5mm jack. Next up: iPads, iPods and Mac, please!

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Apple VP calls 3.5mm headphone jack ‘a dinosaur,’ says ‘it’s time to move on’ – September 8, 2016
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Apple’s iPhone reveal: Death of antiquated 3.5mm headphone jack heightens anticipation – September 7, 2016