“Sources now tell MBW that the ‘power move’ involves the creation of a documentary about Cash Money and Birdman [co-founder of Cash Money], which will air exclusively on Apple Music,” Tim Ingham reports for Music Business Worldwide.

“Birdman’s Instagram post on Sunday (August 14) was accompanied an image of the rapper/entrepreneur striking a pose with Apple Music’s Larry Jackson,” Ingham reports. “Jackson, a former A&R exec at Jimmy Iovine’s Interscope, now plays a key role for his former boss at Apple – targeting artists, especially those from the hip-hop/R&B world, with exclusivity deal offers. Jackson was also tagged in the Instagram post.”

“Interestingly, one of Cash Money’s key artists – Lil Wayne – is thought to be a stakeholder in TIDAL, where he released his FWA album exclusively last year. Even more interestingly, Cash Money is itself exclusively distributed by Universal Music Group worldwide,” Ingham reports. “One wonders what Sir Lucian Grainge [Chairmain and CEO, Universal Music Group] makes of the label inking a direct partnership with one of the biggest streaming services on the planet. Keep your eyes peeled for more Apple Music label exclusives being announced in the coming months.”

Read more in the full article here.

MacDailyNews Take: Hmm…