Research firm Canalys predicts that “phone shipments will rise this year, even though Apple is projected to see its first-ever annual decline in iPhone shipments,” Tiernan Ray reports for Barron’s. “Canalys projects shipments this calendar year of 1.4 billion units, a 5% year-over-year increase. Apple is expected by Wall Street to see a 9% decline in unit shipments of the iPhone in the fiscal year ending in September, being seeing its sales lift again in fiscal ’17 by 5%. Given that outlook, the market get a little lift from a forthcoming iPhone, the presumed ‘iPhone 7,’ says analyst Ishan Dutt, but overall, Apple has not helped the market by shipping an underwhelming iPhone ‘6s’ series.”

“Another bright spot is a note today from John Vinh of Pacific Crest Securities, who writes that the inventory situation in sales channels of mobile devices has improved,” Ray reports. “‘Busier store traffic due to the summer holidays and ongoing promotions drove strong sell-through in July,’ writes Vinh, ‘and resulted in inventories trending to the low end of targeted levels of 6-10 days, which we view as healthy.'”

Now, it all hangs on iPhone 7: “While we are encouraged by lean inventory levels ahead of the launch of the iPhone 7 and the Galaxy Note 7, ultimately 2H16 performance of mobile supply-chain stocks is more likely to be determined by how well the iPhone 7 sells through after it is launched in September.”

Read more in the full article here.

MacDailyNews Take: Death to the S!

Hopefully Apple has now woken up and the iPhone 6s/Plus will be the last iPhones stupidly saddled with the “S” moniker.

There are plenty of numbers in the universe. Infinite, actually. Don’t worry, Apple, you won’t run out.MacDailyNews, October 4, 2011

Apple, enough with the stupid iPhone ‘S’ naming already – September 16, 2015