“Apple Inc is threatening to crash Samsung’s expensive Olympics party,” Liana B. Baker reports for Reuters. “Samsung is mobile phone sponsor of the Rio Games and sells its handsets exclusively to hundreds of thousands of visitors flocking to Olympic venues – but Apple is tempting some of them outside with its own unofficial Games merchandise.”

“It is using an Apple Store about six miles (10 km) from the main Olympic park as the sole outlet for special-edition Apple watch bands,” Baker reports. “Some buyers, including top athletes, have been proudly advertising their new bands on social media.”

“The watch bands do not feature the iconic Olympic rings logo or the word “Olympics”, which are for the exclusive use of sponsors like Samsung. Instead, they come in a choice of 14 national team colors, including the United States and Canada. A Brazil-themed nylon band was close to selling out this week,” Baker reports. “‘While they don’t appear to be breaking any rules, they appear to be getting really close to the edge of ambush or guerilla marketing,’ said Jeff Benz, who arbitrates disputes for international dispute-resolution firm JAMS and is a former general counsel at the U.S. Olympic Committee.”

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MacDailyNews Take: And now, Apple’s Rio Apple Watch bands are not only on Twitter, but featured on Reuters, too!