“In fiscal 2013, iPad sales totaled $32.0 billion, representing 18.7% of Apple’s total revenue. Just two years later, iPad sales had declined to $23.2 billion, or 9.9% of Apple’s revenue,” Levine-Weinberg writes. “iPad sales continued to decline at a double-digit rate in the first two quarters of fiscal 2016.”
“However, Apple launched its new 9.7-inch iPad Pro in late March, near the beginning of its third fiscal quarter. This likely helped the iPad product line return to revenue growth at long last,” Levine-Weinberg writes. “In the third quarter of fiscal 2015, it sold fewer than 11 million iPads — the worst sales result since 2011.”
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MacDailyNews Take: All hail the easy compare!
Com on, iPad, you can do it!
Apple to release Q316 earnings, webcast live conference call on July 26th – June 28, 2016