“This Friday, Apple will debut its much-hyped Apple Watch, allowing prospective buyers a chance to try on a variety of sizes, straps and settings and place a pre-order before the gadget officially hits the market on April 24th,” Clare O’Connor reports for Forbes.
“Apple’s head of retail Angela Ahrendts has been working alongside design chief Jony Ive to remodel the tech giant’s retail stores so they look like the sort of place one might happily part with tens of thousands of dollars on a rose-gold-encased wearable,” O’Connor reports. “Apple Store workers haven’t been forgotten in this aesthetic overhaul. On Monday, they were handed newly designed t-shirts in a classic navy and told to start wearing them on Friday’s Apple Watch launch day, according to MacRumors.”
Read more in the full article here.
A photo of the new retail t-shirt via MacRumors is here.
MacDailyNews Take: When it comes to a t-shirt, it’s all about the color, we guess. Navy is the new black, ‘twould seem.
We were going to say that we would’ve gone with polo shirts instead of t-shirts, but MacRumors reports that polo shirts are possibly on the way to at least some retail staff, too, so we guess our sense of fashion isn’t as far gone as we feared after all.
Hopefully Apple’s empolyees are all dandruf free
I guess I can’t work for Apple. Like Steve, I only wear black shirts. T-shirts.
Steve wore a classy cashmere sweater.
Kids at Apple stores wear Duke Blue Devils T-shirts.
Ugh, I hate navy, and hate polos. Have some class and at least wear a short sleeve full button. Their normal t-shirts they already have would be better than that.
Nowhere in any circles I have even moved in is a short-sleeved shirt considered classy. Acceptable because it is hot and humid, yes – in the sense of “it’ll have to do”. But even to the level of “some class”, no.
I have to agree with you, JS. I have never liked the look of short sleeve button-down shirts. They do not look good on anyone.
Unless they are a button down in wonderful plaid.
What if you are in awesome shape? I bet it would really good.
You clearly have no circles in Miami.
“…much-hyped…”
Yes, by worthless click-bait sites such as Forbes…
I loved one of comments in Macrumours article:
Depending on how people look, I would not mind that. ;)))
God, I clicked on the link to see the T-Shirt. Am I that far gone??
Polo Shirts are 1000x better and classier than T-shirts!
prepification \prep`if*i*ca”tion\ n.
– the act of making something more preppy.
They are aware that the “uniform” for Walmart is navy shirts and khaki slacks. They’ve recently reverted to company issued blue vests, but still, kind of a poor model. I don’t even buy blue t-shirts any more because I go into WM from time to time.
Never buy a $17,000 watch from a person in a shirt with no collar.
Steve Jobs didn’t typically wear collared shirts, but you bought from him.
The standard pointed collar on any shirt is useless, just as useless as the stupid necktie. Good riddance.
One would think that by now we would be wearing something more practical like Star Trek uniforms.
If this is the best Ahrendts can offer, then I’m not the least bit impressed. Did she not make any contacts at her former gig?
It’s long past time that Apple stepped up their image of retail employee clothing. Most of them in their rumpled T-shirts just have no class. On the street they could be mistaken for an MS store employee.
What makes a classy garment? Not price. With careful choices of material, texture, color, function, the quality of workmanship and the proper tailoring to fit one’s body properly, it is amazing what a difference it makes to everyone in the room.
With the Walmartification of the world, most people have no clue about what great clothes do your your image and self esteem. It matters as much to the wearer as to the viewer. The blue T-shirts that Apple Store employees wear were never classy and didn’t ever display professionalism or quality. Going to a navy polo is a step up, but it would be far more impressive if Ahrendts had used her fashion connections to get a unique Apple shirt that no other company has. Emulate Steve’s simple long sleeve mock turtleneck but allow a range of colors. Or a clean white button-down with a band collar. Sharp but not fussy. How hard can it be, Angela?
In truth, my comment was meant to be ironic. But I beg to differ with you on several points.
Let’s start with the collared shirt and necktie. The whole “business casual” idea was foisted on the office class by overlords who wanted to make it easy to pick out who was important and who was just a worker bee, and the office classes self-selected. The bosses never quit wearing suits, just the “unworthy.” You’ve been brainwashed to hate the tie. The British have a long history of using ties to establish membership in various groups. You need to embrace them and wear them well. And don’t be afraid to dress for the job you want. Nothing makes suits crazier than having to treat you with respect because they’re not sure if its OK to ignore you.
As far as Apples use of t-shirts, I think it’s an homage to SJ to wear collarless shirts (just not WM blue, please) and a polo would just look ordinary. The purpose of the Apple employee t-shirt is to identify who is there to help the customer and you wouldn’t want to spend a lot of money uniforming a part-time work-force. The mock-turtleneck could work, but it’s damned hot in a lot of places, so long sleeved might be questionable.The variety of colors fails on the easy to identify who can help front. Your clean, white collar-less button-up shirt would look spiffy, but require professional care that you just can’t expect a low wage worker to afford. It would look unfussy, but have a requirement for a lot of fussing built in.
We shall see what Apple does. I still think writing a check for $17,000 and giving it to someone in a t-shirt is going to feel ironic.
Suits, dress, now we call it Apple(bur)berry.