Today, Brikk announces the launch of their Lux Watch product line. Their new collection includes 30 luxury models of the upcoming Apple Watch, which will afford unmatched opulence to an exclusive clientele worldwide.
The Lux Watch is built in both 38mm and 42mm sizes and is available in 24-carat yellow gold, 18-carat pink gold, and 950 platinum. Customers have the ability to select from three different versions: The Standard, The Deluxe, and The Omni. The Lux Watch Standard offers a single row of diamonds totaling .50 carats around the face, and comes with a leather strap. The Lux Watch Deluxe has 2.3 carats of diamonds in multiple rows around the face, diamond encrusted buttons, and a leather strap with diamond studded clasp. For the ultimate in exclusivity, the Lux Watch Omni has a fully diamond-wrapped case and band of over 12 carats of diamonds.
The Lux Watch line stands out thanks to its meticulous production processes. Each piece is disassembled inside Brikk’s state-of-the-art laboratory in Los Angeles by a team of skilled engineers. They are hand polished, then plated with five layers of diverse metals before their final plating in either two layers of gold or platinum. High quality diamonds (color D, clarity VVS1) are set with a microscope in a custom-machined bezel. Each piece is then reassembled and tested before shipping to clients
Prices range from $7,495 for the Lux Watch Standard, to $11,995 for the Lux Watch Deluxe, to $74,995 for the Lux Watch Omni. All models are packaged in a Zero Halliburton aluminum case with carbon fiber interior. Each Lux Watch also comes with all standard accessories, a user manual, a diamond-embedded certificate of authenticity, and an exclusive 1-year warranty.
Brikk is taking pre-orders for the first batch of watches before the expected official launch of the Apple Watch in April. A deposit is required for each pre-order. The pre-order Lux Watches are expected to ship out 4-6 weeks after the official release of the Apple Watch.
Brikk is a luxury technology-driven brand that is rapidly redefining the meaning of opulence. The vision of CEO Cyrus Blacksmith, Brikk’s team consists of elite experts in Industrial Design, Engineering, Physics, Marketing, and Distribution. Brikk is headquartered in Los Angeles, with additional offices located globally.
Brikk creates jewelry and customizes high-end technology items for the luxury market using precious metals, titanium and gemstones. The exacting and durable processes used are modeled on the processes scientific researchers use in the aerospace and medical fields. Brikk’s ‘profit for philanthropy’ model funnels proceeds to assist populations in need around the world.
Source: Brikk
MacDailyNews Take: Not coming for an Android Wear POS, Plastic Pebble, or any other stupidwatch on the planet. Ever.
They’re going to make beau coup $ on these! And for a great cause too! Very nice work Brikk!
If anything highlighted the scam of diamonds being considered a sign of wealth, this garbage is it. Horrible.
Yes diamonds are a scam, but who needs diamonds when we have tree leaves? I prefer sea shells, myself.
I guess you have never been to a third world country. Diamonds are the ONLY secure wealth. Paper money is garbage in most of the world.
Diamonds have no more value than paper. They’re just one crystal among many. We’ve just decided to call them valuable. When the zombie apocalypse comes, food and water are what will have value.
Diamonds were actually valuable when there was only a small amount found in rivers and near the surface, then they discovered a load of them in South Africa and they were no longer scare, their value is artificial and as a result of controlled supply.
I heard the diamond encrusted model will be called the “Kardashian.”
Gross.
Too ostentatious for you? 🙂
looks nice
Sorry, nice isn’t good enough, they look Amazing.
Unless this tasteless blinging up of the Apple watch models is fully authorised by Apple – and the press release does not say so – the process of “disassembling” and “reassembling” will presumably comprehensively void Apple’s warranties! Ummm…
Apple’s warranty does not matter. Brikk will warrant it. it’s no longer an Apple product, it is a Brikk product.
Apple should be making these. Full platinum, with rubies and diamonds etc. Make 10 or so a year.
Bling, bling, bling, bling.
Tasteless tech bling for the nouveau riche.
The World’s richest people are not nouveau. If you have private yacht and a private jet, a Fifth Avenue apartment – why not wear an expensive watch? Arab sheiks – the Koch Brothers – Mitt Romney, John McCain – Grover Norquist –
George Soros, Al Gore, John Kerry, The Clintons, Nancy Pelosi, …
Some of them are.
Gives a whole nude meaning to shitting Brikks.
So Apple gave them the CAD files for the cases and bands. Brikk will take the lowest price Watch, not the Sport since it has a different crystal and back, gut them and put their cases and bands on the functional parts of the Watch. Maybe. Judging from the photos of the faces of these devices, they’re not too clear on what’s happening inside the Apple Watch, what with all the gears and wheels.
Wait and see.
Usually hate this sort of thing, certainly wouldn’t want one myself even in the unlikely event I become newly rich but they have done a great job of not making them look vile as is the norm with this sort of make over. Certainly will be interesting to see to what extent Apple supports if on the quiet such post production mods.
I can’t imagine Jony Ive being impressed with what Brikk are proposing to do to his latest creation. I have no doubt that plenty of people will be keen to buy this sort of thing, but it demonstrates how money and taste don’t necessarily go hand in hand.
Wonder if they got a license from Apple. Apple would definitely have a design as well as a utility patent on the Watch.
When my daughter was six, she loved to bedazzle everything in our house. Who knew one could make a career of this behavior?
Looks very tacky to me !
Apple don’t want anybody messing with the internals of their products.
They should make the chipset sacrificial. ie any opening of the casing destroys the chipset. The Apple stores then repair by complete replacement and anyone else attempting to open them up ends up with a pile of junk. That would cut down the aftermarket bling munters.
$74,995? So is there ANYONE who would be put off buying this if it was $75,000 instead? Why not $74,999.99? oooooh, less than $75K…I’ll take two.
Tim Cook is really pushing Apple Watch as a luxury bauble, so even though Apple is not officially sanctioning this, I doubt they have anything against it, either.
Apple is producing a fashion angle to technology.
Can you imagine if Chanel or Dior produced a designer article that a re-seller bought and added bling to before re-selling it.
Final point, the pictures are just photoshop plans. This watch is small and therefore the ‘Ice’ encrusting the watch is actually mostly polished grit.
You can easily spot the classy people and the rappers on this page….