“Apple thinks that price is too high,” Kafka reports. “Sources say Apple is talking to the big music labels about a new set of rights and features it would like to include in a revamped version of the Beats Music service it bought earlier this year. Among the things Apple wants is a new pricing structure that would allow it to sell the service for less than the $10 level it’s at now.”
“Discussions are in their early stages, sources say, and Apple isn’t planning on overhauling Beats Music until next year,” Kafka reports. “Many music industry observers believe there is a limited pool of consumers willing to pay $10 a month to rent music — especially since few people spent that much money on music during the CD era.”
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