“Dear Tim,” Jean-Louis Gassée writes in an open letter to Apple’s CEO for Monday Note. “You know the numbers better than anyone — I don’t need to quote them to you — but we all know that the iOS App Store is a veritable gold mine. Unfortunately, the App Store isn’t being mined in the best interests of Apple’s customers and developers, nor, in the end, in the interests of the company itself.”

“The App Store may be a gold mine, but it’s buried in an impenetrable jungle,” Gassée writes. “Instead of continuing with this complaint, I’ll offer a suggestion: Let humans curate the App Store.”

Gassée writes, “The result will be a more intelligible App Store that makes iOS users happier.”

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