“This will reinforce the view, held by some in Silicon Valley, that Jetsons-style home automation is the next frontier in technology as growth in smartphone sales begins to slow in developed markets,” Bradshaw reports. “Apple’s integrated system will make it easier to set up and control new ‘smart home’ devices. For example, a home’s lights might automatically come on when the owner enters the house, using their iPhone to wirelessly signal their arrival. Such a system was outlined in an Apple patent filing, published in November last year.”
“The connected-home system will give Apple customers more reasons to buy several devices in its iOS family, by using the iPhone or iPad in conjunction with its Apple TV box, an upgraded version of which is expected to be released later this year, to control other domestic devices,” Bradshaw reports. “Apple has been talking to a select group of other device makers whose smart home products will be certified to work with its forthcoming new system and then be sold in its retail stores. The scheme will be similar to Apple’s existing ‘Made for iPhone’ label, given to compatible headphones, speakers and other accessories, but with a new brand and logo.”
“As the smart home market is still in its very early days, Apple may face challenges in convincing consumers and technologists to use its platform,” Bradshaw reports. “But Apple’s longstanding promise that its products ‘just work’ when used together, thanks to its tight integration of hardware, software and cloud services, could give the iPhone maker an advantage over its rivals.”
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