“For the past five years, we have watched mobile disrupt every industry, in every country, and continue to break its own records year after year,” Simon Khalaf blogs for Flurry, a leading mobile measurement and advertising platform. “2013 did not disappoint.”

“According to Flurry Analytics, overall app use in 2013 posted 115% year-over-year growth. (In this context, we define app use as a consumer launching an app and recording what Flurry defines as a session),” Khalaf reports. “”

“Every single app category has shown growth over the last twelve months. In the chart below, we have focused on the categories of interest to most. Utilities and Productivity apps posted 150% growth in use year-over year, as smartphones and tablets became personal computers and productivity apps, such as Evernote and Quip, gained sophistication and adoption,” Khalaf reports. “Even Gaming, which was feared to reach saturation levels in 2013, posted 66% year-over-year growth in use.”

“However, the segment that showed the most dramatic growth in 2013 was Messaging (Social and Photo sharing included),” Khalaf reports. “The growth in that segment should not come as a surprise to many, given the attention that messaging apps such as WhatsApp, WeChat, KakaoTalk, LINE, Facebook Messenger and SnapChat have received in the press. What is surprising, however, is that the rate of growth (tripling usage year-over-year) dramatically outpaced other popular categories.”

Flurry: Mobile use grew 115% in 2013, spurred by messaging and social apps

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[Thanks to MacDailyNews Readers "Brawndo Drinker" and "James W." for the heads up.]