“It seems being featured by Apple as a replacement for its Maps application has gone well for startup Waze,” Matthew Lynley blogs for The Wall Street Journal.

“In September, Apple CEO Tim Cook apologized for the quality of Apple’s maps application and listed Waze as a possible alternative,” Lynley reports. “At the time, Waze said it had about 26 million users. Today it has about 40 million million registered users, said Waze CEO Noam Bardin.”

“Call it the Tim Cook effect. To be sure, the company doesn’t say how many of those registered users are actively using Waze every month, but it’s clear the company has gotten a big boost,” Lynley reports.

Full article with interview with Waze CEO Noam Bardin here.