“Tim Cook had the toughest act to follow in all of Silicon Valley; he stepped into a corner office at Apple that was previously occupied by an industry legend. He doesn’t speak publicly often, but Cook’s favorite words and phrases — many of which were heard during this week’s Goldman Sachs tech conference — reveal a lot about the man, his company’s challenges, and his leadership skills,” Chris Maxcer writes for MacNewsWorld.

“Apple CEO Tim Cook is growing on me… The guy doesn’t pull out wild words. He uses small words and speaks in phrases. He repeats himself often. The words he chooses don’t make anyone think that he’s a particularly imaginative or creative guy — at least not in a traditional sense. Not in a Steve Jobs sense,” Maxcer writes. “Yet Cook manages to exude skill, discipline, and — most important — joy.”

Maxcer writes, “I think that’s important. I think that’s critical to Apple’s health. Cook is becoming something far more than an operational genius. To get here with me, though, you’ll have to read between the lines. You’ll have to respect that Cook isn’t going to reveal a new inexpensive iPhone with a big screen. The answers are in some of the phrases, words, and messages that actually mean something about the health and vision of Apple — not the stock price, but the foundation of Apple.”

Read more in the full article here.

[Thanks to MacDailyNews Reader "Sarah" for the heads up.]