“Over the past few months, media attention has shifted from Apple to Research In Motion. The assumption was that RIM could make a comeback and turn BlackBerry 10 into the next great mobile OS. With RIM shares now trading down well over 5 percent on Wednesday, it seems obvious that many traders were not impressed with BB10′s debut,” Benzinga Insights writes for Forbes.

“Facebook, Skype, Twitter and Angry Birds are among the apps BlackBerry promoted this morning. Unfortunately, hundreds of millions of consumers already have access to them via iOS, Android, Windows Phone 8, Mac OS, Windows 8 and a zillion other platforms. Most of BB10′s shiny new apps also appear on the eight-year-old Xbox 360!” Benzinga Insights writes. “Thus, no one – absolutely no one – will buy BB10 for new software.”

Benzinga Insights writes, “Ovum Chief Telecoms Analyst Jan Dawson said that RIM ‘continues to face the twin demons of consumer-driven buying power and a chronic inability to appeal to mature market consumers. There is nothing in what we’ve seen so far of BB10 that suggests it will conquer the second of these demons, and the first is utterly out of RIM’s control. We don’t expect a speedy exit from the market; with no debt, 80 million subscribers and profitability in the black in at least some recent quarters, the company can continue in this vein for years. But its glory days are past, and it is only a matter of time before it reaches a natural end.’ … BlackBerry has done absolutely nothing to genuinely inspire consumers to drop their existing phones for BB10.”

Read more in the full article here.

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Beleaguered RIM changes company name to BlackBerry, announces new Z10, Q10 devices running BlackBerry10 – January 30, 2013