“Much talk at CES in Las Vegas earlier this month — both yea and nay — was over the content delivery problems with Ultra HD, aka Ultra High-Definition video. It’s the chicken and egg conundrum. You can buy a beautiful set costing about the price of a car (not an economy model), but there’s little content,” David Morgenstern reports for ZDNet.

“One of the issues is the industry-wide adoption of a newer and better codec to get all that Ultra HD video around the Internets without clogging the drains,” Morgenstern reports. “Enter H.265, High Efficiency Video Coding (HEVC).”

“The standard is a real ISO/IEC MPEG standard and is due for ratification shortly, even in the first quarter of 2013. Codec software for testing is announced. The standard will support a resolution of 8,192 by 4,320 pixels and can deliver double the data compression ratio of the current H.264,” Morgenstern reports. “At the Dreamtek blog, run by a team of U.K. video production consultants, a recent post on HEVC talks about the technology and its benefits for mobile video. ‘And then there is the leading support from Apple. Apple has already moved to support HEVC on its iPads — those sold in 2012 are HEVC compliant.'”

Read more in the full article here.