“This morning, Bloomberg Businessweek published an 11-page interverview with Apple CEO Tim Cook,” Chris Ziegler reports for The Verge. “Tonight, he’ll appear on NBC News’ Rock Center with Brian Williams, perched over the trademark wood tables of the enormous Apple Store in New York City’s Grand Central Station.”

“Outside of press events and the occasional low-key public appearance, Cook has largely avoided a media blitz since taking the reins in Cupertino after Steve Jobs’ death in 2011. He participated in D: All Things Digital earlier this year, but so did his former boss. This is different. Apple’s handlers are putting him out there,” Ziegler reports. “But why? And why now?”

Ziegler reports, “‘I think it’s reflective of an Apple that’s demonstrating it’s still ‘Apple’ but being led in a different way by Tim Cook who’s bringing his own style of leadership to the Apple culture,’ suggests Gartner’s Michael Gartenberg… Investors — almost invariably bullish on the goose that keeps laying golden eggs — have seemingly started to take notice [of recent miscues], sending shares of AAPL to some of their lowest levels since the iPhone 5 launch in September. In light of that, a calculated plan to reassure Wall Street by showing Cook is real, capable, and fully in charge of a healthy organization could be just what the doctor ordered.”

Read more in the full article here.

[Thanks to MacDailyNews Reader "Dan K." for the heads up.]

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