“Apple Inc. Chief Executive Officer Tim Cook faces the challenge of crafting the company’s strategy following the death of Steve Jobs, a man he called ‘a visionary and creative genius,’ Adam Satariano and Peter Burrows report for Bloomberg.

“Cook, who became CEO on Aug. 24 after Jobs switched to the role of chairman, announced his predecessor’s death yesterday in a message to employees,” Satariano and Burrows report. “‘Apple has lost a visionary and creative genius, and the world has lost an amazing human being,’ Cook, 50, said in the memo. ‘Those of us who have been fortunate enough to know and work with Steve have lost a dear friend and an inspiring mentor. Steve leaves behind a company that only he could have built, and his spirit will forever be the foundation of Apple.'”

Satariano and Burrows report, “Jobs hired Cook from Compaq Computer Corp. in 1998, and the deputy soon proved his mettle as an operations expert. Cook transformed inventory management to enable Apple to ship the iconic iMac in a rainbow of colors, deviating from the typical plain beige box. He later was able to orchestrate the speedy delivery of iPods, iPads and iPhones — often within 48 hours — to help forge an army of Apple loyalists.”

“Following Jobs’s retirement as CEO, Cook said to employees that ‘Apple is not going to change’ and he reiterated that thought yesterday: ‘We will honor his memory by dedicating ourselves to continuing the work he loved so much,'” Satariano and Burrows report. “Cook led the company when Jobs was out during three medical leaves. Though he’s a counterpoint to Jobs’s more emotional personality, the men are two sides of the same coin, said Mike Janes, who used to run Apple’s online store. Both are demanding leaders with an attention to detail.”

Read more in the full article here.

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