“Apple has understandably long had an interest in controlling domain names associated with its products and features, as recently evidenced by the company snapping up 50 new domain names immediately following its announcements at WWDC earlier this year,” Eric Slivka reports for MacRumors.
“Most of Apple’s domain name holdings are managed by MarkMonitor, a San Francisco-based brand protection firm that handles such tasks for a significant number of major companies,” Slivka reports. “We noticed today that Apple’s name has appeared in the public WHOIS listings for applepico.com, a domain that has been controlled by MarkMonitor for a number of years but which neither hosts its own content nor redirects to any other site at the present time.”
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Slivka reports, “With the change in WHOIS listing, the door naturally opens to speculation on exactly what product or feature with a ‘pico’ name Apple might be interested in protecting. One natural avenue for such speculation leads to pico projectors, tiny image projectors that can be built into handheld devices such as mobile phones and cameras. Apple patent applications have revealed that the company has at least thought about how such a feature could be incorporated into an iPhone…”
Read more in the full article here.
[Thanks to MacDailyNews Reader “Edward Weber” for the heads up.]
Sounds like Apple Pie Co.
Yes, Apple Pi Co – a new division of Apple whose sole purpose will be to bid pi billion dollars in any patent auction where Google participates. 😉
Pi billion dollars plus 1
A small portable projector.
they want to own most any name with “apple” at the beginning so that others do not ride on their trademark coat tails – I think “pico” speculation re: pico projectors is not necessarily relevant to this, just very wild speculation
Michael Dell owns AppleShutDown.com. He’s been trying to sell that domain, but no one wants it.
I`d love to see a device the size of an AppleTV that runs OS X.
Alternatively, give us an SDK so we can make cool stuff for AppleTV, then you could rename it…. say Mac Pico?
Just a thought
Perhaps an Apple TV with a built in Pico projector.
I still don’t buy the Apple will build large LED TVs. I read that Sony has lost money in TVs for the past six years. In the last three years since Apple has pretty much been able to maintain its iMac and iPhone price points, flat screen TVs have gone down over 50 % in spite of technology improvements. Samsung and others also having problems in that marketplace. An HF Apple TV with a pico projector to stream iCloud/itunes video, and NetFlix for $299 could be the next killer device. Low energy consumption, portability, affordable, market penetration in emerging markets, iOS games, etc.
That’s a crazy cool idea. I think you nailed it.
The concept of scale is quite foreign to you.
yeahhhhh….. that device, it’s called the mac mini… -_____-
You always have the pico editor included in OS X (command line)….
There’s a Unix editor on the OS X command line called “nano” too. Both are full page editors for editing text, scripts, queries, etc.
Pico. Smaller than Nano.
Nano = 1 billionth
Pico = 1 trillionth
…. or maybe the pico product is a smaller version on the nano product and quite a bit smaller than the micro product.
Yes. It’s obviously a new iPod 1000 times smaller than the Nano.
That would be a iPod roughly half the size of the flash on the back of the iPhone 4
Maybe Apple isn’t thinking of introducing anything called pico, and they have just purchased the domain name so that no one else can make a web site that sounds like it is officially Apple, but isn’t.
The White House ran into this problem. The official web site was whitehouse.gov, but they didn’t buy up the same name with different TLDs. They should have. Most people looking for the White House web site typed in a more familiar TLD and got a porn site.
True, the fact that Apple bought the domain could mean that they are planning a product but it most likely means that they are buying up domain names that people could use to defame them and mislead their customers.
I think it is just a defensive tactic and that there is no tempest in the teapot at all.
Somebody should check if they also registered “AppleDeGallo”…
I don’t care who you are, that’s funny!
Well now I know that Apple is going to do the two sided iPhone that there were rumors of because they also got the domaine name AppleTurnover.
I have see those pico projectors.. Need be in a coal mine to see the picture one of those micro projectors produce! Even the laser based ones.
To mess with your mind!
Did they register Applepussy yet? or how bout applefags?
Ed, you’re not messing with anyone’s mind. Just making a mess. Please go now.
Sony has a camcorder with a Pico projector built in to the back of the LCD screen, and it works pretty well in a darkened room.
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