“Microsoft Corp. will cease introducing new versions of the Zune music and video-player amid tepid demand, helping the company shift its focus to mobile phones, according to a person familiar with the decision,” Dina Bass reports for Bloomberg.

“The company will concentrate on putting Zune software onto mobile phones such as those running Microsoft’s Windows operating system, said the person, who declined to be identified because the decision hasn’t been announced,” Bass reports. “Zune software lets customers buy songs and movies, as well as pay a monthly fee to stream unlimited music.”

Bass reports, “Microsoft will continue to sell existing versions of the Zune, the person familiar with the matter said.”

MacDailyNews Take: Puleeze. To whom are Microsoft going to sell dead-end pretend iPods with no future development? The eleven existing Zune owners (a mix of IT doofuses and Ballmers)? Just grow a pair for once and issue the press release: Zune players are dead.

Full article here.

MacDailyNews Take: By SteveJack: Told ya so. ;-)

Next on the chopping block: Microsoft Retail Stores.

Related articles:
Opinion: More blood on Apple iPod’s Click Wheel: Microsoft pulls plug on Zune – July 25, 2006
More blood on Apple iPod’s Click Wheel: Germany’s Maxfield files for bankruptcy – February 20, 2008
More blood on Apple iPod’s Click Wheel: Microsoft pulls plug on Portable Media Center – May 09, 2007
More blood on Apple iPod’s Click Wheel: Dell’s ‘DJ Ditty’ flash-based MP3 player is dead – August 22, 2006
More blood on Apple iPod’s Click Wheel: Dell dumps ‘DJ’ hard-drive MP3 player line – February 04, 2006
More blood on Apple iPod’s Click Wheel: iRiver gives up on digital media player market – May 23, 2006
More blood on Apple iPod’s Click Wheel: Sony’s Walkman Bean is cooked – February 13, 2006
More blood on Apple iPod’s Click Wheel: iRiver pulling out of Europe? – February 01, 2006
More blood on Apple iPod’s Click Wheel: Thomson gives up on MP3 player, CE markets – December 12, 2005
More blood on Apple iPod’s Click Wheel: BenQ withdraws from MP3 player markets – November 28, 2005
More blood on Apple iPod’s Click Wheel: Olympus halts production of portable digital music players – November 09, 2005
More blood on Apple iPod’s Click Wheel: Rio is dead – August 26, 2005
Apple’s iPod has blood on its Click Wheel: Virgin Electronics is dead – March 08, 2005