“Repetition and the reliance on a winning formula were the keys to success in this year’s Super Bowl. And no, we’re not talking about the Green Bay Packers passing game or its tenacious blitzing defensive schemes. We’re talking Doritos and Snickers, this year’s clear winners in the annual YouGov Polimetrix BrandIndex study of the Super Bowl, which measures the brand buzz gained in the days following the game’s very expensive commercials,” Michael Bush reports for AdAge.
“In terms of overall positive change in buzz, 2011′s big winners were Snickers (9.9), Doritos (8.2), Kia (6.9), CarMax (6.7), E-Trade (6.5) and Pepsi Max,” Bush reports. “Among men, Doritos (19.9) and Kia (15.0) came out on top while women were more enamored with Snickers (14.8) and CarMax (7.8). And Snickers (29.2), E-Trade (20.9) and CarMax (18.2) were tops in the 18-34 demo.”
“The game’s biggest losers, the brands whose buzz got worse after the game, were Coca-Cola (-2.0), Bud Light (-2.2), Chevrolet (-2.8), General Motors (-5.8) and Android (-7.8),” Bush reports. “With regards to Android, Mr. Marzilli said, ‘The lesson here might be ‘don’t mess with Apple.””
Read more in the full article here.
[Thanks to MacDailyNews Reader "Spark" for the heads up.]