There’s been a lot of posting about video and video formats on the web recently. This is a good opportunity to talk about Microsoft’s point of view.
The future of the web is HTML5. Microsoft is deeply engaged in the HTML5 process with the W3C. HTML5 will be very important in advancing rich, interactive web applications and site design. The HTML5 specification describes video support without specifying a particular video format. We think H.264 is an excellent format. In its HTML5 support, IE9 will support playback of H.264 video only.
H.264 is an industry standard, with broad and strong hardware support. Because of this standardization, you can easily take what you record on a typical consumer video camera, put it on the web, and have it play in a web browser on any operating system or device with H.264 support (e.g. a PC with Windows 7). Recently, we publicly showed IE9 playing H.264-encoded video from YouTube. You can read about the benefits of hardware acceleration here, or see an example of the benefits at the 26:35 mark here. For all these reasons, we’re focusing our HTML5 video support on H.264.
Other codecs often come up in these discussions. The distinction between the availability of source code and the ownership of the intellectual property in that available source code is critical. Today, intellectual property rights for H.264 are broadly available through a well-defined program managed by MPEG LA. The rights to other codecs are often less clear, as has been described in the press. Of course, developers can rely on the H.264 codec and hardware acceleration support of the underlying operating system, like Windows 7, without paying any additional royalty.
Today, video on the web is predominantly Flash-based. While video may be available in other formats, the ease of accessing video using just a browser on a particular website without using Flash is a challenge for typical consumers. Flash does have some issues, particularly around reliability, security, and performance. We work closely with engineers at Adobe, sharing information about the issues we know of in ongoing technical discussions. Despite these issues, Flash remains an important part of delivering a good consumer experience on today’s web.
Dean Hachamovitch
General Manager, Internet Explorer
Full article here.
MacDailyNews Take: Despite his last paragraph, which over time is and will become less and less true, this is a big nail in Flash video’s coffin. Die, Flash, die.
Note to advertisers: (including those who advertise via third-party ad networks and become, in effect, our advertisers): Your Flash-based ads are no longer reaching the most well-heeled customers online: 50+ million iPhone owners. They’re also not hitting brand new iPad users or 35+ million iPod touch users. If you care about reaching people with discretionary income, you might want to consider dumping your flash-based ads and moving to a more open format that people with money and the will to spend it can actually see.
Help kill Adobe’s Flash:
• Ask MarketWatch to offer HTML5 video via the customer support web form here.
• Ask CNBC to offer HTML5 video via the customer support web form here.
• Contact Hulu and ask them to offer HTML5 video via email:
• Ask ESPN360 to offer HTML5 video instead Flash via their feedback page here.
• Join YouTube’s HTML5 beta here.
• On Vimeo, click the “Switch to HTML5 player” link below any video.
By the way, do not buy Adobe’s Photoshop Elements until you have tried Pixelmator’s free 30-day trial. We use Pixelmator daily.
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