“I’m sentimental this week, and thinking about the past, because I have seen the future,” Benioff writes. “The future is not a Mac, or even a PC. Its father created a lot of the computers I’ve loved: Apple IIe, Mac, and iPhone. There have been others I have loved, even some PCs and yes, my Blackberry, but none of that matters anymore. Looking ahead, I am energized, a door is opening, and we are all going to walk through it. We’ll soon enter a new world of computing accelerated once again by the industry’s creator Steve Jobs, and amplified by someone conceived after the PC, Mark Zuckerberg.”
“The future of our industry now looks totally different than the past. It looks like a sheet of paper, and it’s called the iPad. It’s not about typing or clicking; it’s about touching. It’s not about text, or even animation, it’s about video. It’s not about a local disk, or even a desktop, it’s about the cloud. It’s not about pulling information; it’s about push. It’s not about repurposing old software, it’s about writing everything from scratch (because you want to take advantage of the awesome potential of the new computers and the new cloud—and because you have to reach this pinnacle),” Benioff writes. “Finally, the industry is fun again.”
Benioff writes, “Last week I gave presentations to more than 60 CIOs in various meetings throughout America’s heartland. My message to them: We are moving from Cloud 1 to Cloud 2, and the iPad is the accelerator.”
Full article – highly recommended – here.
[Thanks to MacDailyNews Reader “Fred Mertz” for the heads up.]
I prefer Cloud 9
See, here’s a guy who really understands – because he is a dyed in the wool techie.
That is great because Apple built a BILLION DOLLAR SERVER FARM just for Apple’s new cloud experience. It is 4 or 5 times the size of the one they built years ago.
Personally, I just don’t get the fascination with the cloud – version regardless. I want my apps – and ESPECIALLY my data – on my computer, and backed up to my external disks. Furthermore, I have no use for the always-on / always-connected / always-advertised-to-with-ever-increasing-privacy-invasions future that these drooling-down-the-chin-with-tech-lust people seem bent on dragging us into.
– Brave New World indeed.
Good article, but the third paragraph is not about the future, but about how many buzzwords you can fit in a sentence…
” width=”19″ height=”19″ alt=”grin” style=”border:0;” /> Apple should quote this for the press release.
I wouldn’t say highly recommended. However, I don’t think I’d like the new universe inspired by Mark Zuckenberg. Not my cup of tea, but maybe that’s why we old folks must make room for the new young generations.
Seems like alot of clouds. But I know it will be a sunny day!
My missing feature was printing, but if I was ‘forced’ to not print – like removing the floppy drive – I could
easily adapt with the web, cloud storage, PDFs and email.
We may see the death of printers.
A CEO who knows assembly language? Wow!
I’m calling BS. This cloud thing isn’t going to be the thing people think it will for one reason: security. I’m not going to store my life on some remote server where someone could get access to it. And I’m willing to bet companies aren’t going to be storing intellectual property in the cloud either.
At best it’s for consumers to store their movies and music.
@zmarc,
Heck yeah! Pretty mind blowing. Makes me want to go work for salesforce.com, or at least invest in them.
Having all of one’s life, including personal data such as medical history and finances, may be the future, but it is a future I do not embrace.
As long as there are international, major league hackers trying to steal data, and corporate dumb asses in charge of the safekeeping of that data, I will keep as much of “me” as I can on my own HDs.
Sure, most of my data is already “out there”, but it’s scattered all over. Concentrating it in the clouds in North Carolina, or anywhere else in the world, is not an option for me as long as possible.
I left out “…and finances,stored in the clouds..,”
I think the possiblity of the Cloud remains the same. Store whatever you would like. You don’t trust the Cloud with all your information, fine, then store only what you want. I don’t think the time is going to come where you will be forced to store your personal information within a server somewhere. Granted the convienence may be worthwile for a person, but surely that doesn’t mean that person has to store on the Cloud.
That said, how many of you do online banking? I do online banking (investing included) and I am trying to determine what makes online banking not cloud computing? You are only as secure as you make an effort ot keep you secure. Regardless of who has my information I want to make sure I am the sole person responsible for that information.
The Chinese are building the worlds largest server farm. Its 4 miles long and a mile wide. They plan to invite governments and large industrial corporations worldwide to store their data there with an absolute and inscrutable guarantee of security.
Of course, he has an agenda to push because SalesForce.com is cloud based.
Speaking as a forced user, SalesForce.com sucks, the interface is crappy and very “unMac-like” (ie., very inefficient) A connected desktop software would be much preferable.
Hey! You! Get off of my cloud
“I’ve looked at clouds from both sides now…”
Send in the Clouds…
Take two clouds and see me in the morning!
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Please help me with this.
Is the iPad going to have a local finder or a local file system? For instance, if I create a Numbers doc or Keynote doc, will it be stored on the iPad?
I’m guessing so, or users would have to pay for a MobileMe account get full functionality out of the iPad.
What if I’m sent a PDF file. Would that be something I could save to the iPad?
Thanks!
Cloud can be a bitch. Wife had her hotmail account hacked yesterday. They changed her password so she can’t read or send email. Then they sent out a phishing email to all her contacts. “Send money for my sick aunt in england.” Hotmail has no live support. Now, she can’t even get to her contacts. It’s her business account. A very BIG loss for her. I think her windows machine must have a virus?