Apple recently filed for the trademark ‘Joint Venture,’ which it describes as covering:
Maintenance, installation and repair of computer hardware, computer peripherals, computer networks, and consumer electronic devices; information, advisory and consultancy services
Technical support and consulting services pertaining to computer hardware, computer peripherals, computer software and consumer electronics; troubleshooting and computer diagnostic services for computer hardware, computer peripherals, computer software and consumer electronic devices; consulting services in the field of selection, implementation and use of computer hardware and software systems for others.
Education and training services, namely, personal instruction and conducting classes, workshops, conferences and seminars in the field of computers, computer software, computer peripherals, online services, information technology, internet website design, video products and consumer electronics; arranging of exhibitions, seminars and conferences; arranging professional workshop and training courses; providing on-line publications in the nature of newsletters in the field of computers, computer software, computer peripherals, online services, information technology, internet website design, video products and consumer electronics.
Weintraub writes, “This ‘Joint Venture’ concept would seem to indicate that Apple is moving beyond these two passive programs or perhaps combining them into a single active business services division.”
Full article here.
[Thanks to MacDailyNews Reader “James W.” for the heads up.]
I’m not at liberty to say.
Either that or they’re joining the legalize pot movement.
I like Snow Leopards idea..
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Me too. Oh hey, it’s 4:20.
Nah, its about global warming.
Support as profit center.
Yeah, right. How can Apple afford to launch full-on into this market..? Oh. Wait. Forty billion in the bank…
@Chrissy
Excellent timing.
Oh yeah… I totally spaced it, man. Cool.
I hope I still have that Reese’s in the fridge…
wow, a paranoid global warming alarmist is also a pothead, shocking!
jk
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Al Gore is a pothead?
Well maybe Apple is going to promote the selling of business systems via Resellers and ‘suitable’ IT Consultants and Efficiency Experts to small businesses everywhere, and be providing the backroom support to the end user.
Then there is The Cloud.
The many commercial applications for the iPad that will come available later in the year will become ‘no brainers’ for all kinds of businesses when allied to ongoing support on this scale.
I believer the 40 billion cash hoard is to make a major consolidation effort on the software and services side for Apple. I think they need to control the software side for small business / consumer. Intuit makes sense. Quicken and Quick books definitely need to be spruced up, and have a preeminent spot on the Mac.
Apple has a talent for developing amazing products. But Apple isn’t so great at naming them (other than keeping it short and easy to remember).
Along those lines, it’s nice not to have a Macbook Pro 1324A/5X, but it can also be a pain to actually define the specific model that you own.
@Chrissy “Al Gore is a pothead?”
Has to be. There’s really is no other excuse, is there?
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Looks like Apple may be planning to compete with all the independent support techs who are currently providing all these services to Apple customers. This may or may not be good for the customers, but it certainly wouldn’t be good for the livelihoods of the support techs!
Apple has a Consultants Network program, which requires certification and an annual payment for participation.
For Apple’s sake – since most of us consultants would complain long and loudly, in every public forum we could find – I hope they’re not contemplating taking over our market and excluding us, but rather building something which will permit us to help Apple and our customers better and more efficiently.
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