“There’ll be no Steve Jobs keynote, no gigantic Apple booth, and only about half as many exhibitors — roughly 220 vs. nearly 500 last year, according to Ars Technica,” Philip Elmer-DeWitt reports for Fortune.
“But IDG World Expo has determined that the show must go on — at least for one more year — and so from Tuesday Feb. 9 to Saturday Feb. 13, San Franciso’s Moscone Center will host the software vendors, accessory makers, iPhone developers, fanmag publishers, celebrity bloggers, AAPL investors and Mac faithful that are the Apple community,” Elmer-DeWitt reports.
Elmer-DeWitt’s five highlights:
• David Pogue, Thursday 9 a.m. PT
• Kevin Smith, Thursday 2 p.m. PT
• Leo Laporte, Friday 2 p.m. PT
• John Gruber, Friday 4:30 p.m. PT
• iPad discussion: Saturday 1 p.m. PT
Full article here.
MacDailyNews Take: Thrilling. Wake us when it’s over or when IDG World Expo comes to their senses, whichever comes first.
Macworld 2010 is now a vestigial event. IDG is dragging around the corpse just like they did in New York and Boston. How long until IDG buries the poor, decaying thing this time?
MacDailyNews Note: 7:55am PT: There seems to be some confusion as evidenced by some of the reader feedback below. To clarify: We’re not saying don’t go. We’re not saying don’t support the companies that show up this year. We’re simply saying that we find it to be far less interesting and we wouldn’t rush to book plane tickets and hotel rooms for next year.
MacDailyNews Note: 10:05am PT: More clarification: Nobody loved Macworld Conferences and Expos more than us. “Loved,” past tense, as in: When there were real Macworld Expos. We will miss them, but since we have had over a year now to get over it, and they are an anachronism, please forgive us for not being maudlin today.
We’d rather see it dead than lingering too long; a pitiful, poorly-attended shell of what it once was.
Apple conducts localized mini Macworld Conferences and Expos every day of the year in hundreds of locations worldwide. More info: here.
Hey MDN, it’s still a Mac love fest, if you don’t like it don’t go. Jeez.
Yikes, MDN.
By that same measure, MDN is a complete waste of time because Steve Jobs isn’t personally addressing us. I thought MDN supported the Mac community.
I second silverhawk’s comment. Why bash the Mac centric shows. It’s all love, except form MDN.
Leo Laporte. lmfao. What, they couldn’t get Gilbert Godfreid?
I guess it’s true what some say…. MDN’s author is a snobby elitist. Sad
In a Windows centric world, surely every bit of effort to push the Mac ecosystem is worth it. Why knock them for giving Apple a bit of free promotion? If I was in range, I’d go to it.
And Jon’s right. What does MacDailyNews bring to the party that these guys don’t?
So…. iPad cases?
MacWorld is important despite Apple’s stupid decision not to support it. MDN’s author needs to wise up before MDN ends up on most peoples “do not view” site.
When exhibitors go from 500 to 220 – apparently most of the Mac community feels the same as MDN.
If Apple ain’t there – why bother?
Way to support the platform MDN.
@dirty pierre,
unless you work for the IRS, i’d say its Ives/Jobs world, we’re just livin’ in it.
Did someone mention me? KInda snarky MDN?
Apple is at the Expo incognito, at least some of the employees or their friends. They want to see the customers, the salespeople, the products, the buzz — even if Steve doesn’t sanction their attendance..
Apple should have a big display there even if there is no keynote. For the love of Tom, Dick and Mary, have a display with a couple hundred iPads.
“Fruitless” … the original iMac and iBook won’t be on display? What a let-down! Who would go to such a waste of time? Like going to a church that doesn’t have an ALTAR!
Anyway … thank you, MDN, for showing your elitist, butt-licking colors. It isn’t enough that Apple wins. It isn’t enough that Apple’s obvious enemies are crushed into the dust of the street. No. Anyone who lacks the Apple label must also be destroyed, crushed, rendered non-exitent, before your toadying will be satisfied.
Steve Jobs said “No MacWorld Boston” and MW moved back to NYC … where it was abandoned. Now he has decreed “No MacWorld (period)” and you roll right along with it. How sad that you and SJ think so little of the user community.
I always wanted to go to a Macworld. Now that I have the time and the resources to do so, Apple craps out of the proceedings.
Damn you Apple! Damn you to Hell!
Sorry, I was channeling Charlton Heston for a second there.
Wow. Pretty harsh MDN. Your “Take” is often quite biting, but it is disappointing to see those teeth turned on the loyal Mac community. The same community that visits your site, and when requested, donates to help you out.
I, for one, am attending.
Maybe Gruber will blather on about his stereotypical liberal ramblings. He may know some Mac stuff but he’s a retard when he posts his stupid politics shit.
Wow, MDN, biting the very hand that feeds you?
WTF?!
I thought you supported the Mac community, not just Apple Computer and their press releases.
MacWorld is an important place to go to meet all the major Mac vendors in one location.
In the spirit of your take:
“Hey everybody, stop visiting MDN beause it’s not Apple’s website! MDN is a snoozefest!”
There you go…..Apple and MDN kicking the independent developers in the teeth.
Hey brilliant MDN…How many of the zillions of applets available in the iTunes store are written by Apple?…How many are written by Independent developers? Maybe they need to write for Google…you know the guys that are showing them respect right now.
just my $0.02
Wow, I’m usually not only an Apple fanboy, but also an MDN fanboy. But this time, I have to echo the other comments. I was a bit surprised at the negativity. =|
What? No Enderle on the schedule?
MacDailyNews
where mac news comes first
Should read:
MacDailyNews
where elitist apple news comes first
Used to attend always when I could, was fun…
what’s with bashing of the show?
I’m inclined to agree with the consensus above, MDN is the one that is out of step here.
And now for some facts:
1. MacDailyNews was right about Macworld Boston w/o Apple.
2. MacDailyNews was right about Macworld NYC w/o Apple.
3. MacDailyNews is right about Macworld SF w/o Apple.
Look at the related articles. Throughout the years, MDN has been perfectly consistent in their Takes regarding Macworld Expos that lacked Apple’s participation.
There are very few, if any, bigger supporters of the Mac platform than the folks at MacDailyNews.
Yes MDN you really hit a low this time.
I get why Apple are not getting involved this time. They have better ways of promoting their products now. Plus they want to get away from the expectation of having to release products for the show.
But still there are large number of third party manufacturers that showcase their wares at the show. It’s a shame that this avenue is being dropped.