Who’s Apple’s iPad really for?

“The target market for the iPad isn’t as clearly defined as it is for most Apple products,” Ryan Faas writes for Computerworld. “Is it appropriate for business use? Is it a media player or e-reader? How would it be used in educational environments? Is it just an oversized iPod Touch? Exactly what needs does it meet that a smartphone or notebook can’t fulfill?”

“We won’t fully know the answer to those questions until the iPad hits the market in March or April or for a little while after it’s released,” Faas writes. “But maybe the point isn’t what the iPad is, but what it represents.”

Faas writes, “The iPad is the latest and most striking example of Apple’s use of multi-touch technology. True multi-touch capability was more concept than reality before the iPhone’s debut in 2007. In less than three years, Apple has taken that technology and baked it into every one of its product lines. After the iPhone came multi-touch trackpads on Apple’s laptops. Then, last fall, came the new magic mouse. And now it’s being used in a full tablet. With each advance, Apple rolls out new ways to interact with devices.”

“The iPad’s arrival also demonstrates Apple’s continued ability to push the envelope in other technologies, including battery life,” Fass writes. “Over the past year or so, Apple has pioneered the concept that innovative battery design can lead to better battery life and better design. Not everyone is happy about the trend toward built-in, nonreplaceable batteries, but Apple at least makes the concept seem feasible, and even desirable.”

“Finally, the iPad is proof positive that Apple has the financial resources to develop completely new products from the ground up,” Fass writes. “The fact that Apple designed and manufactured its own processor specifically for the iPad speaks volumes about the company’s vitality, even in an uncertain economy. And it bodes well for Apple’s ability to innovate in the years ahead.”

Fass writes, “All that said, I have no doubt that even if the immediate market for the iPad isn’t obvious, Apple wouldn’t have developed the device without believing it could be a vital product… So, what sweet spot is Apple aiming for?”

Full article, in which Fass looks at all of the markets to which iPad appeals (entertainment, business, education, etc.), here.

MacDailyNews Take: It’s simple really, just look at it when it’s off: iPad is a blank slate. Apple’s iPad is for moms, dads, grandparents, kids, teens, and single adults. It’s basically for humans (and some primates) ages 1-100+.

113 Comments

  1. iPad is an enabling technology.

    At this point in time, nobody even knows what new uses this will open.

    As the product matures, it will grow and new features will be added, driven by how it is used in the real world.

  2. Here’s a question… will the available quality and resolution of video podcasting be raised to more than just the current levels in the iTunes Store because of this piece of hardware?

  3. Are you kidding?
    With a conservative price like that, it must be for Republicans.
    But then again, it has a liberal supply of apps, so it must be for Democrats.

    Although it does offer independence from the print media, while at the same time being green to produce…..

    Could this be just the item to bring all Americans together?

    Nah, didn’t think so (but you never know).

  4. Okay TT,

    MS will be seeing red (and maybe soon, black) while Apple is doing green while making green, and everyone else is turning green.

    On my photography vacations I’ve needed a bigger screen to view my pix. I’ve needed wifi and Safari to find lodging and the like. But I’ve also wanted do this for less than the 2k needed for a decently spec’d MacBook Pro. I think this may fill the bill, . . . in several manners.
    But you know, . . . if they spec out some really neat stuff in the MBPs, I may just have to do both.
    I recently got an i7, after seven years of use with an MDD. I can’t believe the value wrapped up in this new machine.

  5. I can make Keynote presentations. Everything else is gravy!

    iPad is the best experience for the 90% of the time people spend at their computers — other than computer intensive work (photoshop, movie editing, 3D modeling, animation, etc.)

    I got a quad core i7 and a PowerBook Pro. I can’t wait to get my hands on my very own iPad. Yes, I join the choir. The iPad was designed for a guy like ….moi!

    And one more thing. Netbooks are for neanderthals!

  6. Architects, Engineers, Builders, Real Estate Agents, Surveyors, etc… – All get to carry all their plans around and send sketches back and forth between office, job site, car, or coffee shop. Visit a site virtually on Google Maps and see the terrain, aerial, and map views.

    Imagine all the drawings in a “flat file”, all your Specs, all code books, your library of architectural books, McGraw-Hill’s Sweets, and all with search capability in an iPad with the ability to zoom in and out of details – no more concerns about what scale to draw at because the iPad is capable of infinite zoom in or out.

  7. 1. Photographer out on the photo shoot
    2. In the living room instead of heavy laptop or small screen iPhone
    More.
    Think about it, you can control your home appliances, your Apple TV, maybe soon your TV, so many possibilities.

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.