“For every plugged-in analyst and media bigfoot who implies that he’s been tipped off that Jobs and the new iPhone will be there on Monday there’s another who says Jobs is as likely to wait a few weeks until his scheduled return at the end of June,” Elmer-Dewitt reports.
“I sense the heavy hand of Steve Jobs behind all this. Nobody plays the expectations game — and the press — more deliberately than he. And I suspect he’s been keeping his options open,” Elmer-Dewitt writes.
“My guess is that Jobs is watching the launch of the Palm Pre — a device financed, designed and promoted by former Apple execs — and waiting for his cue,” Elmer-Dewitt writes.
“If he thinks it serves his purpose, he’ll send Phil Schiller, his marketing vice president and perennial second banana, out on stage to give a keynote that he knows will disappoint,” Elmer-Dewitt writes. “Or he could seize the moment — and the captive audience — and step once more into the bright hot center of the reality distortion field.”
Full article here.
MacDailyNews Take: Monday, Monday, Monday – it can’t get here fast enough! (Even if it’s just “second banana” Phil, we’re sure there’ll be some nice surprises.) And, Steve Jobs generates the RDF from within, he doesn’t step into it.
