AT&T’s Apple iPhone immunity

Apple Online Store“It’s just what companies need at this point in the dour economic cycle — some magic fruit or potion that gives them a level of immunity from the financial malaise. Telecom giant AT&T had its ‘love at first bite’ experience long ago and hasn’t looked back: The Apple iPhone continues to be a pillar of strength in AT&T’s business,” Dave Mock writes for The Motley Fool.

“AT&T reported a 23% drop in earnings in the final quarter of the year, but managed to eke out a 2.4% increase in revenue, up to $31.1 billion. Helping the telecom giant get there was the signing up of a net 2.1 million wireless subscribers, which included the activation of a whopping 1.9 million iPhone 3G handsets. While these customers spend an attractive 60% more each month on average, they don’t come cheap — AT&T took a loss of $450 million to subsidize the iPhone’s cheap offering price,” Mock writes.

Full article here.

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